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Apple reaches $1 trillion in brand value
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Company famous for developing “iPhones”, Apple reached US$ 1 trillion in brand value. The data was released this Wednesday (12) in a report by the “Kantar BandZ” group. According to the ranking presented, Apple is followed by Google, Microsoft, Amazon and Mc Donald's. There are no Brazilian companies among the 100 highest-valued companies in the world, despite Brahma and Skol appearing in the alcoholic beverages ranking (11th and 14th, respectively). The top part of the world ranking is dominated by technology companies: 8 out of 10 are from the sector. Apple also remained the most valuable brand in the world for the third consecutive year.

Brand History

Founded in California in 1976 by Ronald Wayne, Steve Jobs and Steve Wozniak, Apple is the second largest smartphone supplier in the world. The iPhone is the company's biggest success and its first model was launched in 2007. As a result, what was once a computer manufacturer became a consumer technology company. Currently, the brand supplies cell phones, computers, headphones, watches and several other items also focused on entertainment, such as Apple TV. Its products in general are seen as goods with a value above the market average, with the quality of the devices being the multinational's highlight.

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Steve Jobs at the presentation of the first iPhone model, in 2007 (Photo: reproduction/Apple/Techtudo)

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Apple begins new trajectory in AI

During “WWCE”, an event that takes place this week and brings together Apple developers, the company gave more details about its new artificial intelligence, available in September 2024. Interestingly, the information about the value of US$ 1 trillion arrived precisely during the annual conference period. The new technology was named “Apple Intelligence” and will be partnered with ChatGPT.

Featured photo: Apple is the third most valuable company in the world for the third year in a row (Reproduction/Medhat Dawoud/Unplash)

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Apple reaches $1 trillion in brand value

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