Are beauty clinics really preparing safely?

In recent years, the area of ​​aesthetics in Brazil has grown exponentially. However, with this growth, considerable challenges also arise, especially with regard to the legal and health security of these clinics.

In 2023, for example, the Aesthetics and Beautification category presented the highest number of complaints to health surveillance, representing 61.3% of registered complaints, according to an Anvisa report. Amid this scenario, Dr. Juliana Freitas, a lawyer specializing in Aesthetics Law and founder of the Safe Clinic Movement, works to ensure that professionals and patients are protected from legal risks and vulnerabilities.

“I realized that the area of ​​aesthetics was abandoned and lacked legal protection. Professionals and clinics were fined, prosecuted and, almost always, without adequate guidance”explains.

The reality described by Juliana reflects the lack of preventive measures adopted by many entrepreneurs in this sector. “Unfortunately, in Brazil, many professionals still do not have the habit of taking legal precautions. They believe that if there is a problem, we will solve it later. But, in the case of health and aesthetics, both the consequences and the damage can be irreversible”, he states.

_{Juliana and companions (Photo: reproduction/disclosure)}

Aesthetic clinics must be careful to operate within legal standards, ensuring protection for both professionals and patients. The lawyer highlights that legal security goes beyond avoiding legal proceedings; it is about preventing serious damage to the health and well-being of the people served.

Over the course of five years working in this area, Juliana legalized several clinics, guiding businesspeople on Anvisa regulations, resolutions from the Federal Council of Medicine and other specific aesthetic standards. “Clinic owners must pay attention to legal regulations during all stages of the process, from opening to full operation”, he adds.

The lawyer also highlights the importance of making professionals aware of the responsibility they carry in their hands. “When you work with people’s health and appearance, you can’t take risks. Each procedure needs to be carried out within the rules and with the guarantee that, if there is a problem, everyone's rights are protected”, he explains.

_{Juliana Freitas (Photo: reproduction/disclosure)}

Prevention: the best path to success

Dr. Juliana Freitas emphasizes that prevention is the key to success in the aesthetics sector. “Many clinics seek to adapt only after already facing fines, lawsuits or even complaints. It is essential to educate these professionals so that safety is a priority from the beginning”, he highlights.

The lack of guidance to professionals about their responsibilities and how they should act on a day-to-day basis creates enormous insecurity both for those who work in the area of ​​aesthetics and for patients. Through courses, lectures and consultancies, the Safe Clinic Movement has contributed to changing the way aesthetics entrepreneurs deal with their legal responsibilities. And the results have been impressive. “More and more professionals are seeking to regularize their clinics before any problem occurs. This generates alternatives, increases patients’ confidence and creates a safe environment for everyone”, concludes Juliana.

In such a competitive market, taking care of biosafety and being compliant is the difference that makes a clinic stand out. Security is not just a technical issue, but a key factor in the sustainability of the business and the protection of everyone involved.

If you are a professional in the aesthetics field and want to ensure that your clinic operates in complete safety, follow Dr. Juliana Freitas on social media to access more information and updates about the Safe Clinic Movement.

Follow on Instagram:

@dra.juliana.freitas

@advogandonaestetica

Featured photo: Juliana Freitas (reproduction/publicity)