Bacio di Latte plans to earn another R$1 billion in 2025

The famous gelato chain Bacio di Latte has several reasons to celebrate the year 2024. This is because consumption of the product is on the rise in Brazil and is still likely to grow in the coming years. According to information from the Brazilian Association of Ice Cream and Other Edible Ice Creams (Abrasorvete), the amount of ice cream consumed in Brazil increased by 22.4% in the second half of 2023. And according to projections, 2024 will end with a 5% growth in consumption of the product in compared to last year.

According to Edoardo Tonolli, founder of Bacio di Latte, the company’s growth has occurred in a sustainable manner “with the increase in store results, new channels and formats”.

Artisanal gelatos

Ice cream is produced daily in all units using fresh products. This guarantees the brand's characteristic texture and quality. Therefore, physical stores continue to be the chain's main sales channel.

“The entire process takes place in stores, from production to delivery to the consumer. This allows us to control quality at each stage and offer a fresh product, something that makes a big difference for the customer.”, explained Eduardo Tonolli.

The company plans to open another 30 units in Brazil in 2025. The gelateria aims to innovate in consumer experiences, in addition to launching new flavors and product lines.

International expansion

In 2017, Bacio di Latte opened its first store in the United States. Since then, they have expanded their activities in the country. Currently, there are seven units, all in the state of California.

According to Tonolli, adaptation in the country did not occur simply. Since the product had to adapt to the tastes, standards and customs of Americans. Among the most common flavors in the USA are: cookies and cream and salted caramel. For the necessary adaptations, the company invested around 4 million reais (around 750 thousand dollars) in each unit opened in the country.

The investments were made mainly so that the brand could compete with the American market and differentiate itself from large brands that dominate the traditional ice cream market in the country. One of Bacio di Latte's biggest differentiators is the personalized consumption experience.

“Our difference in the United States is in the shopping experience, both in stores and digitally. The brand is recognized for its quality, and our goal is to ensure that this is felt in each visit, from service to product presentation.“, highlighted Fábio Medeiros, marketing director at Bacio di Latte.

By 2025, the company expects to double the number of units in the American market.

_{For Edoardo Tonolli, founder of Bacio di Latte, the brand is recognized for its quality and consumer experience (Photo: reproduction/Instagram/@exame)}

Digital platforms and gift kits

One of Bacio di Latte's main advertising strategies is through digital platforms. The brand has its own app that allows you to place orders, accumulate points and offer exclusive offers. The tool has been fundamental for customer loyalty and tends to be expanded. “Our app has been a great ally. Not just to increase sales, but also to understand consumer behavior and adapt our offerings accordingly”, says Medeiros.

The company has also invested in expanding retail distribution networks, enabling products to reach a wider audience. In addition, they are expanding the product lines sold in supermarkets, with seasonal flavors of popsicles and ice cream for commemorative dates. As an example, the brand created panettones filled with products with trending flavors such as pistachio. In addition, other items were created, such as special drinks and gift kits with a Christmas theme. These factors make the consumer experience more immersive, differentiated and personalized.

Featured photo: Bacio di Latte store unit (Reproduction/Bacio di Latte)