Beachwear returns as a trend on the SPFW catwalks

In the transition from the 2000s to 2010s, beachwear dominated the Brazilian fashion catwalks, especially São Paulo Fashion Week (SPFW) and the extinct Fashion Rio. Renowned brands such as Lenny Niemeyer and Salinas consolidated the segment, standing out for their sophisticated creations. who brought the glamor of Rio's beaches to the world of high fashion. However, the current scenario reveals a transformation: new brands have emerged, while traditional names seek to adapt to changes in consumer behavior and design trends.

The role of Lenny Niemeyer, and the new generation of creators Lenny Niemeyer, continues to be a central figure in Brazilian beachwear. Her off-calendar fashion shows still reverberate the essence of Rio, with a focus on sensual and elegant bikinis, reflecting her vision of timeless fashion for independent and sophisticated women. However, new generations have also left their mark. Brands such as Sau Swim, by Marina Bitu and Yasmin Nobre, introduced new aesthetics, exploring the lightness of ethereal colors and innovative ways of enhancing the body.

Creative proposals

Reinvention of traditional brands and emergence of new concepts After a six-year hiatus, the Salinas returned to the catwalks under the creative direction of Adriana Bozon, exploring a palette of earthy colors and contemporary textures such as fuzzy knits and straw finishes. This reinvention of beachwear seeks to bring the pieces closer to the urban lifestyle without losing the essence of Brazilian beaches. Furthermore, brands like The Paradise introduce unexpected elements, such as denim bikinis, while Handred challenges traditional codes by combining swim trunks with tailored pieces.

_{Model during the Salinas fashion show (Photo: reproduction/Tom zé/AgNews)}

The evolution of Brazilian beachwear reflects not only changes in design, but also a growing awareness of the diversity of bodies and behaviors, adapting to an increasingly demanding and varied public. While the market seeks to balance innovation and tradition, Brazilian beachwear continues to be a symbol of cultural identity and a thermometer of global trends.

Furthermore, Meninos Rei presented an explosion of vibrant colors and figurative prints, with references to pop culture, standing out as a brand that celebrates the Brazilian body and its iconic designs, such as the cortina bikini. Another example of innovation was the work of Ateliê Mão de Mãe, which brought crochet proposals, while Handred innovated by combining swimwear with blazers and silk tank tops, breaking with conventions and expanding the limits of beachwear. The Paradise brand, in turn, incorporated jeans into bikinis, in a bold fusion with shirts and dresses. The beachwear segment in Brazil may have gone through moments of retraction, but it is far from being weakened. The country, with one of the longest summers in the world, continues to be a powerhouse in beach fashion, adapting to new market demands, without losing connection with its rich tradition.

Evolution of beachwear

The renaissance of beachwear in Brazil also reflects an adaptation to new demands for sustainability and inclusion in fashion. The search for fabrics with a lower environmental impact and the appreciation of artisanal work are trends that have gained strength, as seen in the crochet pieces from Ateliê Mão de Mãe. This connection with craftsmanship goes beyond aesthetics, representing a revaluation of the manual tradition and a commitment to more sustainable processes. Furthermore, current beachwear speaks to issues of body diversity, promoting designs that embrace different body types and expressions of identity. The fusion of noble fabrics, such as silk and mesh, with the boldness of more fluid and contemporary cuts, points to a future where beachwear not only celebrates the Brazilian summer, but also the plurality of those who wear it.

Featured photo: Models present Salinas' creations during São Paulo Fashion Week (reproduction/NELSON ALMEIDA / AFP/WireImage/Getty Images Embed)