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BR Brand Imports launches two brands in the country
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The success of Arabic perfumes in Brazil gained even more prominence when a Big Brother participant brought a product to the program, causing fascination not only among the players, but also among the public, causing a wave of internet searches and reviews by influencers.

“This enchantment is characteristic of Arab perfumes, and is basically due to three elements: luxury, the intensity of the fragrances and the sophistication of the bottles. Arabic perfumes are inspired by the rich history, culture and art of the Middle East; The exoticism, mystery and sensuality of the complex compositions generally feature natural ingredients, such as spices, amber, flowers and oud, the latter ingredient being a type of resinous wood very characteristic of Arabic perfumery. Another striking feature is the lasting power, which makes the fragrance 'stick' to the skin for hours on end. The combination of quality, long lasting and intense projection is the most valued and highlighted by the Brazilian consumer when looking for a striking perfume”, says Ivana Menezes, commercial and marketing director at BR Brand Imports, which has just brought two Arab perfume brands exclusively to Brazil: Style & Scents, with 15 fragrances, and Khadlaj, with 13 perfumes. All products are shareable, genderless.

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For those who refute the trend, saying that Brazilians only like light and fresh fragrances, Ivana Menezes responds: “This is a myth. When we analyze the best-selling perfumes in Brazil, it is possible to see that the most intense and long-lasting fragrances occupy the first places on the list of favorites. Therefore, we are importing two Arab brands that are fully aligned with national and international perfumery trends”.

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Fragrance (Photo: reproduction/instagram/@carlabianchicomunica)


Discover BR Brand's Arabic perfumes

Style & Scents is known for its contemporary and luxurious approach to oriental perfumery. The line is made up of 15 Eau de Parfums from the oriental olfactory family in spicy, gourmand, fougère, floral and woody versions. Each fragrance is a unique and refined interpretation of Arabic traditions, using premium ingredients and high-quality production techniques. The packaging and design reflect the sophistication, style and glamor of Dubai, one of the world's fashion and luxury capitals, where Style & Scents is headquartered.

Khadlaj is a renowned Arabic perfume brand dedicated to preserving and promoting the traditions of Middle Eastern perfumers, honoring the region's rich history and culture through its fragrances. Each Khadlaj perfume is a work of olfactory art carefully crafted using high-quality ingredients and artisanal production techniques. The brand is known for its ability to combine traditional Arabic notes with contemporary touches, creating unique, sophisticated, luxurious and memorable perfumes. The line brought to Brazil by BR Brand contains 13 items, 10 Eau de Parfum and 3 oil perfumes – these are also new to the Brazilian market and last even longer because the oil creates a barrier that retains the fragrance on the skin, in addition to avoid drying out, as it does not contain alcohol. Furthermore, oil perfumes can be used as a booster or primer, before applying the Eau de Parfum or Eau de Toilette, guaranteeing even more longevity to the fragrance.

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100 ml perfumes start at R$269.90.

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Style & Scents fragrances will be available in stores at the end of June and Khadlaj at the end of July.

ABOUT BR BRAND

Operating since 2010, BR Brand exclusively imports brands of excellent quality and with great acceptance in the Brazilian market, such as La Rive, Iscents, La Florentina, among others. The company aims to provide exclusive and competitive products with a focus on meeting the needs of different customer profiles, from the mass segment to the prestige.

Featured Photo: fragrance (reproduction/publicity)

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BR Brand Imports launches two brands in the country

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BR Brand Imports launches two brands in the country

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