Callum Turner named new Louis Vuitton ambassador

The fashion house Louis Vuitton announced, last Wednesday (20), the arrival of actor Callum Turner as its House Ambassador. In the statement, the actor is received with honor by the brand and also by Pharrell, who took over the creative direction of the brand in June 2023 after the death of Virgil Abloh.

Callum's Image Power

Callum Turner is known for having acted in several film projects, such as “Queen and Fathers”, “The Capture” and “Emma”. Therefore, the actor, according to the brand, was chosen precisely for achieving excellence not only in how he manages to handle his roles in each work, but also for his dedication to craftsmanship and search for innovation.

Having started his modeling career in 2010 for Reebok and Next, Callum's union with LV proposes a community that shares authenticity as well as ambitions. Bringing the relevant figure in cinema and also in the fashion world of Callum Turner, Louis Vuitton is well represented. After all, Turner's narrative, as we can think of his trajectory as a model and actor, perfectly matches the proposal of refinement present in the French brand.

_{Callum Turner is the new ambassador for Louis Vuitton (Video: reproduction/Instagram/@louisvuitton)}

Benefits of the partnership

The fruits are reaped from both sides, as he has experience in the world of styling and Louis Vuitton is looking for people who can reflect the essence of the maison. As a result, visibility increases in the same proportion as the brand's reach, which now has different audiences and reaches them in different ways, combining a variety of different tastes and styles.

It is worth highlighting that, throughout its journey, Louis Vuitton has on its list of ambassadors numerous figures that they consider important and who speak to the message they intend to convey, such as J-Hope, from the South Korean kpop group BTS, rapper Pusha T and Bambam, former member of GOT7.

Featured photo: Callum Turner (Reproduction/instagram/@louisvuitton)