Calvin Klein launches global campaign with Kendall Jenner

In the 1990s, Calvin Klein's jeanswear and underwear campaigns stood out and reflected the success of the products in stores. To this day, these segments continue to be the main focus of the brand, which, since its founding in 1968 by Richard Calvin Klein, has become synonymous with practical, urban, timeless and comfortable clothing. Continuing this timeless essence, the brand launched its new 2024 collection yesterday (04), starring Kendall Jenner, one of the brand's favorite models. Photographed by Mert Alas, the campaign highlights Kendall with a new energy, wearing sophisticated pieces such as leather, lace and tailored underwear.

Understand who Kendall Jenner is, the star of the new Calvin Klein campaign

Kendall Jenner began her modeling career at the age of 14, signing with Wilhelmina Models in 2009. Her first job was the Rocker Babes with a Twist campaign for Forever 21. She quickly gained prominence in publications such as Teen Vogue and worked with brands such as Sherri Hill and Chanel. In 2013, she signed with Society Management and, in 2014, she walked in major events such as New York Fashion Week and Paris Fashion Week, establishing herself as one of the top models of the time. In an interview, the supermodel said she was excited about the launch, the model said: “I’ve been part of the Calvin Klein family for almost a decade, but I still get so excited every time I do a campaign with the team. “This time, I wore some of Calvin’s most iconic pieces, like the slip dress and trench coat, so I was able to bring that classic sensuality that they are so known for.”

_{Kendall Jenner in the campaign (Photo: reproduction/Instagram/@calvinklein/@mertalas)}

What to expect from the new collection

The brand presents a fresh, vibrant perspective that combines minimalism with bold tailoring and a 90s attitude. The collection highlights classic pieces with high-quality materials and innovative designs, breathing new life into the brand’s iconic pieces. The photographs capture the essence of Calvin Klein by exploring the world of fashion with talent from diverse cultures, highlighting their personalities and revealing the brand’s complete lifestyle, from sophisticated sophistication to everyday authenticity.

_{Kendall Jenner in the campaign (Photo: reproduction/Instagram/@calvinklein/@mertalas)}

The campaign was launched globally yesterday (04). All material featuring Kendall Jenner will be published on @calvinkleinbrasil's social media throughout the week and displayed on billboards and high-impact media around the world.

Featured photo: Kendall Jenner in the campaign (reproduction/Instagram/@calvinklein/@metalas)