Caroline Trentini stars in Lez a Lez's new spring/summer campaign

The Lez a Lez brand launched a new clothing collection called “Íris” last Friday (16) and brought Caroline Trentini as the star of the Spring/Summer 2025 campaign. As a bet for spring, the photoshoot was held on a beach and embraces the urban style and lightness of the paradisiacal landscape. The model shines in the photos, showing the details of the new pieces and highlighting her natural beauty.

A new proposal

^{Caroline Trentini for the “Íris” collection (Photo: disclosure/Lez a Lez)}

With neutral colors, the clothes in the “Íris” collection have an urban and beachy look urban beachbringing comfort and lightness. They have lighter fabrics such as linen, chiffon and silk and technological materials, such as fabrics that dry quickly, pieces that do not wrinkle and jeans that are washed with less water consumption. All these details were thought of with sustainability in mind, which is a commitment that the brand has, and in spring 2025.

The collection seeks to highlight the authenticity and lightness of Brazilian women, while maintaining the brand's youthful and striking personality. In its press release, the brand described the collection as: “All our Urban Beach essence for modern, authentic and feminine women”. Trentini's choice also coincides with his Southern origins, embracing his roots.

Launch

To celebrate the new collection, the brand held an event in Jurerê Internacional, an island that is one of the main tourist destinations in Florianópolis and was attended by Caroline and the brand's team, who presented the pieces to the press and guests.

The promotion on social media focused on videos showing paradisiacal landscapes and the colors of the pieces, which have vibrant colors like orange and also neutral colors, like blue and white.

^{Lez a Lez promoting the new “Íris” collection (Photo: reproduction/Instagram/@lezalez)}

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The Íris collection is now available on the website and in 36 physical stores across the country. It includes dresses, sets, pants, skirts and many other pieces.

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Featured photo: Caroline Trentini for the “Íris” collection by Lez a Lez (Reproduction/Instagram/@LezaLez)