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Celso Kamura brings lightness and naturalness to the first day of São Paulo Fashion Week
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Alexandre Herchcovitch was responsible for opening the walkways of the São Paulo Fashion Week Autumn/Summer 2025 this Monday (14), at Complexo Júlio Prestes, in the capital of São Paulo.
On a catwalk with many strategic necklines and shiny fabrics, the beauty of the show was due to makeup artist and hairdresser Celso Kamura, drawing attention to the naturalness of the makeup and hairstyles. In an interview with Marie Claire magazine, Kamura made it clear that the objective of the show was to respect the natural beauty of each model, who valued the use of makeup just to mitigate some imperfections. And that was exactly what we saw on the Alexandre Herchcovitch brand catwalks, the reverence for the natural beauty of Brazilian women was evident, enchanting the audience who attended the show.
Alexandre Herchcovitch fashion show at São Paulo Fashion Week, beauty designed by Celso Kamura (Photo: reproduction/Instagram/Paulo Reis/@ckamura)
With a lot of “washed face” skin, Kamura innovated by presenting glitter on the catwalk instead of blush. Always respecting the particularities of each hair, the professional invested in practicality, bringing simple hairstyles that are easy to reproduce on a daily basis, such as loose hair, braids or just hair parted in the middle.
Acclaimed professional in the world of celebrities
Born in Bela Vista do Paraíso, a small city in Paraná, Celso Kamura was raised in the capital of São Paulo. It was in São Paulo that the makeup artist and hairdresser built his career and, today, he is considered one of the most important beauty professionals in the country. The 65-year-old professional owns a chain of salons called C. Kamura and is responsible for hair that set fashion.
With a list of famous clients, he served names such as Angélica, Patrícia Poeta, Grazzi Massafera, and even former president Dilma Rousseff. Currently, Celso Kamura is synonymous with excellence, being referenced even by his peers.
Alexandre Herchcovitch by Alexandre
Alexandre Herchcovitch is the founder of the brand namesake. Of Romanian and Polish origins, the 53-year-old designer learned to sew as a child with his mother, Regina. At the age of 22, with a degree in Fashion, he saw his passion for the fashion world grow and built his successful career. He collaborated with several brands across the country, such as Mc Donalds and C&A, versatile, he signed a bedding collection for Zelo. Alexandre, who is known for his relaxed and transgressive style, likes to mix references, emphasizing that fashion is free.
Featured Photo: Detail of the makeup done by Celso Kamura for Alexandre Herchcovitch at SPFW (reproduction/Instagram/Paulo Reis/@pauloreis23)
Celso Kamura brings lightness and naturalness to the first day of São Paulo Fashion Week
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Celso Kamura brings lightness and naturalness to the first day of São Paulo Fashion Week