CES 2025: check out the highlights from Nvidia's Jensen Huang's talk

Nvidia's founder and CEO, Jensen Huang, opened the Consumer Electronic Show (CES) 2025 this Monday (6th). In front of six thousand people in Las Vegas, he presented a bold vision for the future of artificial intelligence in a 90-minute speech.

The executive spoke about the new era of technology: physical AI. In addition to showing models that the company is testing to run robots and autonomous cars, Huang presented personal supercomputers equipped with AI.

Check out the highlights of the talk that opened the largest technology fair in the world here.

1. AI Physics

“Artificial intelligence is advancing at an incredible pace,” said Huang, highlighting the three eras of AI. “We start with perception AI – which understands images, words and sounds. Then came generative AI – capable of creating texts, images and sounds. Now, we have entered the era of physical AI, which can proceed, reason, plan and act.”

On stage, alongside robots, the CEO of Nvidia spoke about the new era of AI agents. According to the executive, physical AI will allow machines to understand instructions and interact with the environment.

“Physical AI will revolutionize the $50 trillion manufacturing and logistics industries. Every moving object – from cars and trucks to factories and warehouses – will be roboticized and incorporated by AI,” he predicted.

2. Cosmos Platform: for training robots

“We are teaching artificial intelligence to understand the real world,” Huang said. With an eye on the era of physical AI agents, Nvidia launched a new platform called Cosmos. Unlike the company's hardware projects, Cosmos is a set of AI models that replicate the physical world.

Cosmos is focused on recreating visual and physical space. Huang explained that the AI ​​models were trained with 20 million hours of real footage of humans performing everyday actions – walking, moving their hands, manipulating objects. “It’s not about creating art,” he highlighted. “It's about teaching AI to understand the physical world.”

During the presentation, he demonstrated Cosmos in action, simulating storage environments where boxes fell from shelves. This type of realistic video generation is critical for training robots to recognize and respond to real-world scenarios, such as workplace accidents.

Companies can tune Cosmos using their own proprietary data, tailoring it to their specific needs.

3. Personal computer with AI

In addition to robotics, Nvidia launched its first personal computer project, Digits. The device is a personal supercomputer with the GB10 Grace Blackwell superchip. With a starting price of US$3,000, the device is aimed at AI researchers, data scientists and students.

“AI will be a core and popular technology across all applications and industries. With Project Digits, the supercomputer arrives at the desk of every data scientist, AI researcher and student, empowering them to engage in and shape the age of AI ”, he stated.

With the supercomputer, developers will be able to run language models with up to 200 billion parameters, driving innovation in AI.

4. Partnership with Toyota

Nvidia also announced a partnership with Toyota to increase autonomous driving capabilities for new vehicles. “The autonomous vehicle revolution is here, and the automotive sector will be one of the biggest AI and robotics industries in the coming years,” Huang said.

The CEO shared at CES 2025 that Japan's Toyota Motor will use Nvidia's Orin chips and automotive operating system to power advanced driver assistance systems in several models. Huang forecasts automotive hardware and software revenue of $5 billion in fiscal 2026, up from $4 billion expected this year.

Autonomous vehicle companies Aurora and Continental this week announced a long-term partnership to implement large-scale driverless trucks using Nvidia's AI-assisted driving platform, Drive.

“One trillion kilometers are traveled around the world every year, and all of them will, at some point, be highly or completely autonomous,” said the executive. “I predict this will probably be the first robotics industry to reach multiple trillions of dollars.”

5. New workforce

Huang envisions a future in which AI agents will be able to reason and continuously optimize themselves. “The AI ​​reasoning process will no longer be a simple one-step response, but will move closer to an 'internal dialogue',” says the CEO.

For the executive, faster and more powerful training systems for AI agents, whether in the form of robots or software, will transform technology into “a new digital workforce”.

we have entered the era of physical AI, which can proceed, reason, plan and act.

“Introducing these specialized agents into your company will be like integrating new employees. The company will need to offer different toolkits to help these AI agents learn the company's unique language, vocabulary, business processes and work methods,” says the executive.

He paints a scenario in which companies will also be responsible for setting examples of expected results, as well as feedbacks. “At the same time, it will be necessary to set clear limitations, such as specifying what actions they cannot take, what they cannot say, and controlling the information they can access.”

Follow other highlights at CES 2025 in the special Fast Company Brazil.

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