Christian Louboutin launches beach-themed pop-up in Brazil

On November 11th, the third floor of Shopping Iguatemi São Paulo will be transformed into an unprecedented space of luxury and beach style with the arrival of the pop-up “Loubi's on the Beach”. The temporary store, which will remain open until December 30th, marks Christian Louboutin's 15th anniversary in Brazil and is the first of its kind in the Americas. With a special combination between the refinement of the famous red soles and the charm of Brazilian beaches, the event seeks to attract both fashion aficionados and tourists looking for exclusive summer items.

Style and sophistication with beachy touches

“Loubi's on the Beach” has a selection of items designed to reflect the spirit of the beaches. The collection includes essential items for a sunny day, such as towels, racquetball rackets, beach bags and water bottles, all designed with Christian Louboutin's unmistakable aesthetic. In addition to these exclusive launches, the pop-up will showcase the brand's iconic pieces, including the By My Side bags, with leather and raffia details, sandals from the “Sunset in Rio” line and the AstroLoubi men's sneakers, which capture the essence of summer with a sophisticated touch.

_{Bag from the By My Side line with leather and raffia details, by Christian Louboutin (Photo: reproduction/Christian Louboutin)}

The arrival of the pop-up in Brazil comes shortly after the “Paris is Louboutining” show at the iconic Piscine Molitor, in Paris, which was one of the biggest highlights of this year's Paris Fashion Week.

In addition to the exclusive collection, the pop-up reflects Christian Louboutin's admiration for Brazil and its beaches, with special emphasis on Rio de Janeiro, the French designer's favorite destination. However, it is São Paulo that receives this unique honor, consolidating the capital of São Paulo as a stage for important launches for the fashion public.

Expansion and history of the brand in Brazil

Founded in Paris in 1991, Christian Louboutin now has more than 150 stores around the world, with two units in Brazil – one at Shopping Iguatemi São Paulo and the other at Iguatemi Brasília. The decision to install the first pop-up of beach products in Latin America is a milestone for the brand, reinforcing its presence and ties with the country, especially in the month in which it launched the “Sunset in Rio” collection, inspired by the beaches cariocas.

Featured photo: Items from Christian Louboutin's “Loubi's on the Beach” collection, with a beach aesthetic and red and white stripes that refer to Louboutin's iconic design (Reproduction/Christian Louboutin)