Discover the nine trends that stood out on TikTok and came back with a bang in 2024

Clean Girl, Messy Girl, Mob Wife and more: 2023 was full of beauty trends that became popular on social media. Check out this year's most notable ones.

In the digital environment, trends emerge and spread in an unbeatable way, especially in the beauty sector. Whether it's a product that is successful on TikTok or a trend that many adopt and replicate, we are always surrounded by new looks and movements that are trending.

In 2024, the clean girl era is still going strong. In contrast, we have also seen the emergence of messy girls, the mob wife aesthetic, and skinimalism, which addresses more conscious consumption and skin care routines without excesses.

If you're a little lost among so many fashions that come and go, here we've compiled the ones that really stood out in the beauty world throughout the year. There's still time to adopt or simply get to know today's styles!

Clean Girl

One of the trends that has most dominated the beauty universe is, without a doubt, the clean girl aesthetic. On TikTok, the hashtag already accumulates more than 500 thousand publications, where this trend stands out even more. Identifying a clean girl is simple: they stand out for their minimalist look, especially when it comes to makeup and hairstyles.

For clean girls, neutral tones are always preferred, with emphasis on variations of brown and beige. The makeup is subtle, with the skin in a natural appearance, discreet eyes and lipstick in neutral tones, usually in nude shades. The hairstyle is also an important point: they opt for ponytails or low buns, with the roots well tied and aligned.

This aesthetic was also present on several fashion catwalks, where minimalism became even more consolidated.

_{Hailey Bieber (Photo: reproduction/Instagram/@haileybieber)}

Messy Girl

The answer to the clean girl style emerged soon after: the messy girl. While minimalism was previously prominent, this new trend favors a more disorganized and information-filled aesthetic. In short, it's a very relaxed look.

The makeup uses intense colors, such as dark shadows, smudged black eyeliner and a very striking mascara. When it comes to hair, it is voluminous and frizz-friendly. The lips take on more neutral tones, and blush, which is very present in the clean girl aesthetic, barely appears in the messy girl.

_{Charli XCX (Photo: reproduction/Instagram/@charlixcx)}

Mob Wife

A look inspired by the wives of Italian mobsters: this is the Mob Wife aesthetic. If you've watched the HBO series The Sopranos, this look is already well known and consists of striking makeup, with well-defined eyes, and hair always in voluminous waves. The eyebrow is also highlighted and, on the lips, a contour outlining the mouth. To complete the look, animal print. Lots of animal print.

_{Dua Lipa (Photo: reproduction/Instagram/@dualipa)}

Glass Skin

One of the trends that stood out in 2024 was glass skin, characterized by a hydrated, radiant appearance and visible shine. This fad has its roots in Korean skincare, where it's called yuri pibu, which translates as transparent skin. To achieve this effect, it is essential to maintain a well-structured skin care routine, following the essential steps: cleansing, applying serum, using vitamin C and, of course, plenty of sunscreen.

When it comes to makeup, opt for light products, especially foundation and concealer, preferring moisturizing finishes. The year 2024 was also marked by the presence of Sabrina Carpenter, not only in music, but also in the world of beauty. The artist is known for hits such as “Please, Please, Please” and “Espresso”, she drew attention for her vintage style, and popularized the marked and, above all, sparkling blush.

For the look, you can opt for a shimmery blush or mix a pigmented blush with highlighter for a sun-kissed look, popular in the summer.

_{Sabrina Carpenter — Photo/Reproduction: Instagram/@sabrinacarpenter}

Warm tones on the rise

Red and chocolate became the hair color of the moment at the beginning of 2024, and remained on the rise throughout the year. Chocolate is a light brown tone with copper nuances, while red now includes new variations, such as cherry red and copper brown, which is an intense and closed tone.

_{Zendaya (Photo: reproduction/Instagram/@zendaya)}

Skinimalism

Skinimalism, which gained prominence this year, proposes a simpler and less excessive skin care routine, eliminating the need for complex steps. This trend values ​​conscious consumption, encouraging the purchase of only what is necessary and from brands that care about the environment. On TikTok, many videos address the concept of skinimalism, which contrasts with the current era of excessive consumption.

Butterfly Cut

We already mentioned that this was the year of Sabrina Carpenter, right? The artist appears here again, now in a beauty trend: the butterfly cut, in Portuguese. Inspired by the softness and movement of a butterfly's wings, this cut is defined by well-defined layers, and emerged between the 70s and 80s, along with cuts such as the shaggy and feathered. The generation Z favorite brought back the butterfly cut for 2024, which spread on TikTok and became a symbol of modernity.

_{Sabrina Carpenter (Photo: reproduction/Instagram/@sabrinacarpenter)}

Super Volume

Miley Cyrus caught attention when she appeared with super voluminous hair at the Grammys, complete with topknot and lots of waves. From then on, the volume returned with everything. Inspired by beauties of the past, such as Dolly Parton, Donna Summer, Diana Ross and Sophia Loren, this hairstyle is popular and can be done on curly, wavy and frizzy hair, as well as straight hair.

Featured photo: Dua Lipa, Miley Cyrus and Sabrina Carpenter (Reproduction/Instagram/@dualipa/@mileycyrus/@sabrinacarpenter)