Disney+ will show four minutes of advertising per hour –
Streaming service Disney+ will broadcast four minutes of advertising for films or series that last an hour or less with a new, cheaper subscription, Variety reports Tuesday. The company already announced in March that it would come up with a subscription with advertising.
According to Variety, Disney shows fewer ads per hour than some of its competitors. Streaming service Peacock of the American channel NBC, for example, uses five minutes of advertising per hour.
Disney+ will also select more strictly on advertisements to maintain its family-friendly image, reports the magazine. For example, ads about alcohol and political topics are not allowed.
Reportedly, the streaming service also does not want to broadcast advertisements from entertainment competitors.
Disney+’s cheaper subscription is scheduled to be available in the United States before the end of this year. The international roll-out will follow in 2023. What the cost of the subscription is, is not yet known.
Disney+ announced earlier this month that it had welcomed nearly eight million new subscribers in the quarter. Competitor Netflix recently struggled with a contraction.
This streaming service is also working on a subscription with advertising.
Disney+ will show four minutes of advertising per hour with a cheaper subscription
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