Gucci launches red lipstick created for Cruise 2025

Gucci's current creative director, Sabato de Sarno, surprised by launching a new lipstick for Gucci's Cruise 2025 fashion show. maison luxurious. Sabato has been managing the brand since 2023 and this is the first time that the director has launched a lipstick for the brand.

Rosso de Ancora

Ancora's Rosso color has a darker cherry tone and had already been used in the brand's clothes and accessories in last year's fashion shows. With a matte finish and stronger pigmentation, Rosso de Ancora is now also part of Gucci Beauty, with the launch of the lipstick. The packaging is gold and the cap is the same color as the lipstick.

_{Rosso de Ancora has a darker cherry tone and a matte finish (Video: reproduction/Instagram/@guccibeauty)}

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The new launch is for sale on the Gucci website for $47 dollars, approximately R$260. For those who live in Brazil, it is not possible to purchase through the website, however, upon accessing it, information is shown on how to purchase it here on country. The lipstick promises long-lasting hold and a soft finish. Apparently, the color was inspired by the elevator at the Hotel Savoy, where Guccio Gucci – founder of the brand – worked as a luggage handler before starting his career. It was with this work, when observing the suitcases of hotel guests, that Gucci came up with the idea of ​​having his own luxury goods brand.

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About Sabato de Sarno

Sabato De Sarno is the current creative director of Gucci, one of the most renowned fashion brands in the world. Born in Naples, Italy, in 1983, De Sarno has extensive experience in the world of fashion. Before taking the creative helm at Gucci, he worked at several prestigious fashion houses.

De Sarno began his career at Prada in 2005, working as a design assistant and his dedication to fashion caught attention, leading to him being promoted to higher positions within the company. In 2009, he joined Dolce & Gabbana, where he continued to hone his skills and develop a unique style. In 2013, Sabato De Sarno was hired by Valentino, where he worked directly with Pierpaolo Piccioli, collaborating on the creation of collections. His work at Valentino stood out for its combination of innovation and respect for the traditions of the company. maison of luxury, resulting in collections that were both modern and classic.

His move to Gucci took place last year, after Alessandro Michele left. De Sarno took on the role of creative director with the mission of continuing the brand's evolution. His first collection for Gucci was presented in September 2023, during Milan Fashion Week, and received positive reviews for its renewed vision, but also, its ability to maintain the brand's identity. De Sarno has also shown himself to be an advocate of sustainability in fashion, promoting responsible and ethical practices in the production of collections.

Featured photo: Gucci launches Rosso de Ancora lipstick (Reproduction/Instagram/@guccibeauty)

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