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Guerlain launches two new products from the Terracotta line
– Time to look elegant and beautiful, enjoy our beauty packs, beauty tips, make ups and remain radiant.

Inspired by the sun of the dunes of Morocco, in 1984 Guerlain launched its first bronzing powder. With a natural finish, the line grew, with other products being launched such as Le Teint foundations. In 2021, the brand changed the formula, switching to one with natural origin. This year, in celebration of the line's 40th anniversary, two new products were launched: Terracotta Concealer and Terracotta Blush.

Terracotta Concealer

With 16 shades, the new line of concealers is inspired by the Le Teint foundation. The shades of the concealers match the colors of the base. The brand promises a lightweight concealer with natural tones, in addition to not transferring for 24 hours.

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new terracotta coetives

New concealers from Guerlain's Terracotta line (Photo: reproduction/Instagram/@guerlain)

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Terracotta Blush

This is the first blush in the line. With 6 shades – varying between pink and nude – the blushes also promise a lighter finish, accentuating the natural tone of the cheeks.

In an interview with Marie Claire magazine, the brand's Makeup Creative Director, Violette, gave some tips for using the product. In the interview, Violette advises applying blush to the center of the cheek and also mixing a warm and cold tone, for a more natural finish.


Guerlain launches six shades of blush from the Terracotta line (Video: reproduction/Instagram/@guerlain)


About the Terracotta line

Also in conversation with Marie Claire, Vivi Koyama, general manager of Guerlain in Brazil, said that, every 20 seconds, a product from the Terracotta line is sold. She also brought the context of the launch of bronzing powder in 1984, where having white and fair skin was considered the standard of beauty. Furthermore, she comments that at the same time women were becoming more and more empowered, as a result, they went on vacation to travel and came back with a tan. As a result, having tanned skin became synonymous with luxury, as it meant that women were able to travel alone. “The first tanning powder in the world, Terracotta, is born, inspired by the Sun, the sunset, the dunes and sands of the Moroccan desert, allowing everyone to have three weeks of Sun on their skin, in three minutes.”adds Koyama to Marie Claire.

Featured photo: the Terracotta line celebrates 40 years in 2024 (Reproduction/Instagram/@guerlain)

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Guerlain launches two new products from the Terracotta line

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Guerlain launches two new products from the Terracotta line

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