Discover the history of the Cartier watch that revolutionized fashion and won a new model

history of the Cartier watch – Initially released in 1996 as part of the watch family Tankits design was inspired by World War I tanks. Louis Cartiergrandson of Louis-Francois Cartierfounder of Maison in 1847, he was part of the French army and was inspired by war machines to create the watch model. At that time, the French were in great fascination with new war technologies. However, one of the main engines of success was a grammatical boldness.

history of the Cartier watch

In those days, smaller wristwatches were associated with women’s fashion, and to revert the watch’s image to acceptance, rather than calling the item a There Tank, following the feminine word “mount” (wristwatch, in French), Louis Cartier named the accessory Le Tank, bringing a masculine and inviting aura to men, who preferred larger pocket watches.

_{The original Tank Cartier, in 1917 (Photo:Disclosure:Reproduction/Cartier Official)}

Cartier found style figures that transformed the newly launched item into an accessory desired by society, one of which would have been the war hero and American general John BlackJack Pershingthe commander of American Expeditionary Force on the West Front.

For decades, the Tank watch has become an item of desire and appreciation among big names in international societies such as Rudolph Valentino, Fred Astaire, George Clooney It is Rami Malekwho shared his passion for the watch with Catherine Deneuvewhere they starred together in the most recent campaign of cartier in the 1930s. Decades later, the painter Andy Warhorl used the phrase “I don’t wear a Tank to tell the time… I wear one because it’s the watch to wear!”bringing even more visibility to the accessory that already had enormous fame among the big names in society.

Louis Cartier, grandson of the founder and creator of Tank Cartier (Photo: Getty Images)

Rudolph Valentino with Tank Cartier, in 1926, on the recording of “The Son of the Sheik” (Photo: Getty Images)

Jackie Kennedy with Tank Cartier (Photo: Getty Images)

Princess Diana with Tank Cartier (Photo: Getty Images)

Cartier Tank (Photo: Cartier Official)

Tank Française 2023 (Photo: Cartier Official)

Tank Française 1966 (Photo: Cartier Official)

Tank Américaine 1988 (Photo: Cartier Official)

Tank Must 1977 (Photo: Cartier Official)

Tank Asmétrique 1936 (Photo: Cartier Official)

First Tank 1917 (Photo: Cartier Official)

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The accessory has naturally become a female icon worn by Duchess of Windsor, wallis simpson, who had a version of the Tank to match her husband’s. the first lady Jackie Kennedy Onassis became a fan of the accessory and was often seen using the model. A Princess Dianawhich had Tank as a favorite model, and Elizabeth Taylorwho, in addition to having a collection of the watch, was famous for giving her many boyfriends and husbands a model of the brand’s watch.

After a centenary, the accessory is a consumer desire for many. Year after year, customers and fans of high jewelery count down the days to discover what’s new in fashion from the great luxury houses, and to the delight of many, this year, Cartier has brought a new aesthetic and ergonomic approach to the new Tank Française, that captures the radical shape of the watch, streamlining its essential lines and stripping them of all embellishment to return to the accessory’s origins.

showing that the cartier tank has the unique ability to reinvent itself and stand the test of time, due to the intelligence of its design, the Maison presented the new models in steel or yellow gold, with the option of compositions in diamonds or not. In its newest version, it brought the technical challenge of simplifying the monoblock construction, where the case and bracelet became one. The launch reinforces the timeless elegance of the model, all the aesthetic codes and its particular art of always being current.

Featured Photo: Tank Française 2023: Reproduction/Disclosure/Cartier Official

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history of the Cartier watch