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how to transition to toxic-free skincare

the movement of clean beauty it becomes stronger and stronger. The term means clean beauty and has already gained the connotation of Lifestyle, in which women look for cosmetics free of toxic ingredients. More than that, clean beauty thinks of the entire chain, from production to final disposal.

The last survey released on the adherence to clean beauty in Brazil dates from 2021. A survey by Opinion Box indicated a change in behavior: 75% of consumers said they changed criteria for choosing beauty products. More than 40% of the interviewees already opt for cosmetics with little chemistry and more natural ingredients.

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The country follows the world trend. That same year, the North American research institute NPD Group showed that 68% of consumers preferred brands that valued clean ingredients.

The transition to clean beauty is not difficult and can be done gradually. In just a few steps, it is possible to change products and become a fan of a sustainable lifestyle.

Clean beauty is gaining more and more fans in Brazil.  Playback/Valeria Miller/PexelsClean beauty is gaining more and more fans in Brazil. Playback/Valeria Miller/Pexels


Reframing beauty: a new lifestyle

The first step is to reframe skincare and makeup routines. For clean beauty, beauty and sustainability are inseparable. It is a lifestyle that values ​​minimalism and women’s healthas well as animal welfare and care for nature.

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You aesthetic results are only as good as those delivered by the most toxic products. Most companies that declare themselves part of clean beauty invest in research and new technologies. Many are also vegan or cruelty free.

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Skin and hair remain beautiful, but much healthier. After all, clean ingredients, free of parabens and other harmful substances, generate less allergies, irritations and burns.

Lightweight and harmless transition to skincare

In order to choose new products, it is necessary to understand what type of skin a woman has and what care routine she wants. There are simpler or multi-step skincares. This must be established together with the dermatologist.

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Contrary to what many think, the transition does not have to be overnight. The consumer can define which cosmetics she will start using and make the change as the ones she already uses are running out.

To ensure that the ingredients are really natural, it is important check the formulation on the label. There are also international seals and certifiers that attest to the brand’s commitment to the sustainable chain.


Clean beauty is minimalist and sustainable.  Playback/Karolina Grabowska/Pexels

Clean beauty is minimalist and sustainable. Playback/Karolina Grabowska/Pexels


Safe disposal and less environmental impact

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Clean beauty brands also tend to be concerned with the end of the consumption chain. In addition to clean formulas, the environmental impact is also reduced by biodegradable packaging.

Many companies create campaigns and spaces for correct disposal materials, which prevents further damage to the environment. In general, consumers who adhere to the practice gain advantages in new purchases.

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Cover photo: Sustainable skincare is the new choice for most women. Playback: Koolshooters/Pexels

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how to transition to toxic-free skincare

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