Lacoste launches Polo Franchise

Lacoste launches Polo Franchise – Indispensable since 1933, the Polo Shirt has established itself over the years as an emblematic piece of world elegance. For the brand’s 90th anniversary, Lacoste celebrates this timeless fashion icon by presenting four special editions of the piece as an embodiment of the diversity and exclusivity of the famous crocodile emblem.

FROM THE BLOCKS TO THE STREETS In 1933, René Lacoste cut the sleeves of his tennis shirt, going against the classic uniform imposed on players at the time. This unpretentious gesture turned out to be a real revolution that would earn him the title of inventor of this basic wardrobe item: the polo shirt, which travels from the courts to the streets. Through this simple but significant act, he chose to challenge the dress codes of his time and thus provide more flexibility to movements and offer a product that is more sporty and adapted to the discipline of sport. By breaking barriers, René Lacoste ushered in real change that still lives on, 90 years later, both on the court and in the world of fashion. FOUR STYLES TO EXPRESS THE WORLD OF LACOSTE Today, the polo shirt is everywhere and has become a versatile piece that can be worn by everyone. As the focus of this collection, a new insight creative with futuristic undertones continues to reinvent the brand, positioning it more than ever as a must-have, on and off the court. Whether through its athletes, like Novak Djokovic and Daniil Medvedev, or its brand ambassadors, like MC Hariel, in Brazil, Lacoste launches its Polo Franchise 2023 collection, highlighting its different categories for brand enthusiasts and new fans alike. A clear segmentation, made up of five polo types and stories: L.12.12, Smart Polo, Movement Polo and Tennis Polo. Each season, Lacoste will launch an exclusive version for each type – a new creative execution for each polo. In line with its founder, Lacoste is reinventing its iconic product, expanding the field of possibilities and reaffirming the brand and the product through five different innovative artistic creations that will continue season after season. Between fashion and lifestyle, performance and elegance, these polo shirt variations celebrate the heritage of their inventor and once again offer the possibility to choose your way of playing and your game. L.12.12 POLO — Petit Piquet Invented by René Lacoste himself in 1933. Made of fine cotton Piquet Favo, Lacoste’s signature material. L of Lacoste 1 to represent the first polo created 2 to represent 2 short sleeves 12 for the number of prototypes made

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SMART POLO — Petit Piquet The Smart Paris polo shirt, with tailoring cut, is an essential product. It has a slim fit, placket with hidden buttons, tone-on-tone logo, in cotton Petit Piquet with elastane.

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MOVEMENT POLO — Petit Piquet The Smart Paris polo shirt, uses the same tailoring cut, tight, with hidden buttons, but is also eco-responsible, ultralight, also in fabric with elastane.

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TENNIS POLO – Sport This polo represents the perfect blend of performance and fashion. It uses technological and breathable material combined with a design ultramodern. The shirt is made of technological jersey fabric with elastane, made with recycled polyester. Bonded seams reduce the risk of chafing and offer maximum lightness. Technological printing without relief for greater comfort. It has ultra dry properties, for optimal performance. Featured Photo: Playback

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Lacoste launches Polo Franchise