Loewe regains the top spot in the fashion world

Renowned fashion and technology platform Lyst published this Wednesday (24) a list with the names of the most desired brands in the first half of the year. The conclusion is that the French brand Loewe is the most coveted at the moment, after evaluating around 200 million users and fashionistas.

Loewe Surpasses Fashion Giants

For a while, Prada and Miu Miu dominated the lists of the most desired and main brands on the market. However, in the second half of 2024, Loewe stood out among them, taking the top spot on the list of the most desired brands.

“Basics that work” is what fashion enthusiasts say about the Spanish brand, which mixes the traditional with the contemporary, as well as offering a wide range of leather, accessories and fashion. Among its most famous items are the Puzzle Bag, Gate Bag and Hammock Bag.

_{Sophie Wilde in the LOEWE Fall Winter 2024 pre-collection campaign (Photo: reproduction/Instagram/@loewe)}

It is true that fashion is always evolving, and the most popular brands of the moment may not maintain their status. One example of this is Valentino, which, according to Lyst data, is not among the top 10 most desired brands by fashionistas, ranking eleventh. It is ahead of the sponsor of the Paris 2024 Olympics, Louis Vuitton, which ranks fifteenth among the most desired brands.

After sponsoring the Met Gala event and the release of the highly anticipated film Challengers, in which the main actors wore looks from the brand at the premiere, the success surrounding the Spanish label gained notoriety and increased the desire for its pieces, making it the biggest among brands.

Check the list

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Under the creative direction of designer Jonathan Anderson, who also took on the great responsibility of honorary chairman at the Met Gala in May, the brand has expanded and refined its creativity, becoming the hottest brand in the world.

Featured photo: Global brand ambassador Greta Lee in the LOEWE Fall Winter 2024 women's campaign (Photo: Instagram / @Loewe)

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