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Louis Vuitton perfumery arrives in Brazil
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One of the most renowned brands in the fashion and beauty market, finally arrives in Brazil with its perfumery. On the last day (13), the maison opened its perfumery at Shopping Cidade Jardim, in São Paulo, with a total of 34 creations, all of them developed by renowned perfumer Jacques Cavallier Belletrud. Check out this news.
Collection brings 34 fragrances from the maison
Under the care of perfumer Jacques Cavallier Belletrud, who has been with the maison since 2012, Louis Vuitton expands its market in Brazilian territory with the arrival of the store. After almost 70 years without launching any perfume line, Jacques joined the maison in 2012 and in 2016 he launched his first fragrance together with the maison. The perfumery, located in Shopping Cidade Jardim, offers 34 fragrances, including the collection Les Parfumswhich has seven fragrances. Among the 34 fragrances presented in the store, there are also the iconic Spell on You, Imagination, Ombre Nomade, Apogée, California Dreams, Attrape-Rêves and also the perfume LVERScreated in conjunction with the men's line's creative director, Pharrell Williams. The other collections presented are Les Extraits Collection and Cologne Perfumes.
Jacques Cavallier is considered one of the best perfumers today and a pioneer in the technique of infusing natural Louis Vuitton leather and extracting CO₂. In an interview with Vogue Brasil in October this year, Jacques Cavallier said that his goal has always been to create fragrances that come close to haute couture.
About Loius Vuitton
Founded in 1854, the maison began creating luxury bags and suitcases for European high society, creating a new concept for the time. Louis Vuitton, founder of the brand, worked as a luggage handler in a luxury hotel for a few years, where he drew inspiration for his trunks, bags and suitcases. Over time, the brand expanded its repertoire, with clothes and accessories. However, it was only in 1946 that the maison launched its first perfume collection. Only in 2012, almost 70 years after launching its first perfume collection, did Louis Vuitton return to producing more fragrances, with Jacques Cavallier Belletrud at the forefront. The maison is also known for several collabs with other brands and designers, in addition to its beauty line, which includes makeup and beauty products skincare. This year, Louis Vuitton launched a collection in collab with rapper Tyler, the creator.
Featured photo: Les Extraits Collections is one of the lines presented at Louis Vuitton perfumery in Brazil (Reproduction/Instagram/@louisvuitton)
Louis Vuitton perfumery arrives in Brazil
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Louis Vuitton perfumery arrives in Brazil