Ludmilla ends partnership with career management agency Central Sonora

Brazilian singer Ludmilla ended her partnership with Central Sonora, a career management agency led by César Figueiredo. In collaboration with WK Entertainment, an American marketing company for artist exposure, the agency has managed the singer's musical career since 2022, nationally and internationally. The announcement of the termination of the partnership was made to the POPline portal.

End of partnership

The announcement of the end of Ludmilla's contract with career management agencies was made first on the POPline portal, last Wednesday (22). The reason for the closure was not disclosed. The singer had managed the companies since 2022, when she signed a contract to boost her career nationally and internationally.

Exclusive: Ludmilla ends partnership with Central Sonora and WK Entertainment – pic.twitter.com/wA9esTUeHz

— POPline (@POPline) May 22, 2024

_{Announcement of the end of Ludmilla's partnership with Central Sonora and WK Entertainment (Reproduction/X/@POPline)}

According to the singer's team, Ludmilla is looking for new management and is analyzing new proposals with ties from Brazilian and foreign companies. The decision will be made in order to align the management of the singer's career with the artistic direction she aims to take.

Launch of your own label

At the end of 2023, the singer announced her plan to launch her own label, after announcing the end of her artistic relationship with the record label Warner Music Brasil. According to the statement released by Ludmilla's team, “The artist reaffirms her position of gratitude for the opportunities and learning she had during the period she was there. The singer is now embarking on new career paths, and is looking forward to what she has planned for the future, which includes the creation of her own label , which will be released soon.”

The singer's team states that the decisions made aim at Ludmilla's total artistic and creative freedom, in addition to boosting her career internationally.

So far, there is no forecast for the launch of the singer's own label.

Featured photo: Ludmilla (Reproduction/Instagram/@ludmilla)