New Era presents collection in partnership with McLaren in tribute to Ayrton Senna

New Era, a brand recognized worldwide for its line of caps, recently announced a new partnership with McLaren on a special collection in honor of legendary driver Ayrton Senna. The collection, developed in Brazil, aims to celebrate the victorious trajectory of the three-time Formula 1 world championfocusing on the years 1988 to 1993, a period in which Senna marked his name in the history of motorsport.

Exclusive collection inspired by Senna's golden era

The collaboration between New Era and McLaren resulted in a line made up of five models of caps, each with a design inspired by the McLaren MP4/5B, the car in which Senna won his second championship in 1990. The look and aesthetics of the products bring references to the helmets and other cars used by the driver during the seasons in which he competed for McLaren, especially in the three world title victories.

_{caps from the new New Era collection with McLaren (photo: reproduction/ publicity/ Instagram/ @newerabrasil)}

Every detail of the collection was designed to pay homage to Senna's style and personality, with the predominance of the colors red, black and yellow, which refer to the team's helmets and cars. The caps also feature elements that represent the Brazilian flag, reinforcing national pride in the pilot who has become an icon of world sport.

Historical partnership and published target

Ayrton Senna and McLaren have a deeply intertwined history. McLaren is one of the biggest references in Formula 1, and the partnership with Senna is considered one of the most glorious chapters in the history of motorsport.

The New Era collection with McLaren promises to attract both sports fans and collectors, interested in exclusive items that carry the heritage of one of Formula 1's greatest drivers. In addition to being a tribute to the three-time champion, the line also reflects New Era's commitment It was about bringing high quality products and innovative design to the market.Brazilian love.

Featured photo cap from the new New Era collection inspired by Ayrton Senna's helmet (photo: reproduction/ publicity/ Instagram/ @newerabrasil)