Nicolas Prattes, a star on the small screen and in Brazilian fashion

Actor Nicolas Prattes is on fire! Raising many eyebrows right from the premiere of the new Globo soap opera, “Mania de Você”, the heartthrob is one of the most talked about actors at the moment. Standing out on TV with his new character “Rudá”, or in his daily life alongside his famous fiancée Sabrina Sato, the young actor is also one of the most sought-after names in the fashion advertising market.

Nicolas was the star chosen by ELLUS, a leading brand in premium JEANSWEAR in Brazil, to represent its new campaign. Not surprisingly, but since they share the same “mania” moment, the match could not be more perfect!!

The cat that is starring in the soap opera “Mania de Você”, and the brand that is reviving its “Mania de Ellus” moment; in a great reinterpretation and rescue of an important emotional memory of a work that even won an award in the 80s, and that was a turning point for the brand and for Brazil during the military dictatorship, inspired by love and freedom.

The “MANIA DE ELLUS” campaign brings an atmosphere of sensuality and desire, seeking to connect new consumers with jeans, but also to reclaim the brand’s old customers and thus move across all generations!!

Actor Nicolas Prattes, the man of the moment for Ellus, stars in the campaign alongside models Flávia Lucini, Ana Portela and João Araújo, with underwater scenes in a kind of aquarium, and were photographed by Nicole Heiniger and filmed by Lucas Puppo and Marcos Mello with art direction by Estela Padilha and creative direction by Adriana Bozon.

“It’s very special to relive such an important moment for Ellus today. I’m very happy with the result, and I believe we’ll be able to capture the emotion through this campaign. I’m also happy to have Nicolas with us. He represents the current generation, connected to the world through his work, sport and love,” says Adriana Bozon, the brand’s CBO.

Release – MANIA DE ELLUS – ELLUS S/S 2025

In 1979, ELLUS launched its campaign for the summer of 1980, which took Brazil by storm. On Brazilian television screens, couples diving and taking off their clothes underwater, with a soundtrack that conveyed the entire context of that season. The song? “Mania de Você” composed by Rita Lee and Roberto de Carvalho in a moment of pure love. Take off your clothes for the one you love! Ellus Jeans, Mania de Você! It was the slogan of the campaign that went down in history not only for ELLUS, but for Brazil. During the military dictatorship, that commercial represented freedom, desire and love, becoming an icon in the emotional memory of thousands of Brazilians. The commercial directed by Ernani Bessa and Ronald Gotthilf won the PPA (Professionals of the Year) award from Rede Globo, which recognizes the greatest talents in the Brazilian advertising market. It was based on this idea that ELLUS created its Summer 2025 campaign – MANIA DE ELLUS.

_{Nicolas Prattes (Photo: reproduction/Nicole Heiniger)}

Actor Nicolas Prattes, the man of the moment for ELLUS, stars in the campaign alongside models Flávia Lucini, Ana Portela and João Araújo, with underwater scenes photographed by Nicole Heiniger and filmed by Lucas Puppo and Marcos Mello, with art direction by Estela Padilha and creative direction by Adriana Bozon. “It is very special to relive such an important moment for ELLUS today. I am very happy with the result, and I believe that we will be able to recapture the emotion through this campaign. I am also happy to have Nicolas with us. He represents the current generation, connected to the world through his work, sports and love,” says Adriana Bozon, CBO of ELLUS.

Through the reinterpretation of the classic campaign, ELLUS positions itself as a brand that understands and values ​​its history, while reinventing itself for the contemporary public. The creative concept “ELLUS MANIA” brings an atmosphere of sensuality and desire, attracting both the brand's customers and new ones across generations.

Featured photo: Nicolas Prattes (reproduction/Nicole Heiniger)