On has had a meteoric rise and is emerging as one of the most beloved brands of the moment

With sustainability increasingly in focus, On Running, a Swiss brand of high-performance sports clothing and footwear, has been gaining more and more space in the Brazilian market. Linking cutting-edge technology to environmental responsibility, the brand, which has former Swiss tennis player Roger Federer as one of its partners, has as its main strategies the support of sporting events and also partnerships with athletes and influencers.

Performance and sustainability in focus

Created by former Swiss triathlon athlete Olivier Bernhard in 2010, On's unique features include high-performance technology and sustainability, which range from controlling greenhouse gas emissions to the use of recyclable materials in its composition.

In one of the fastest growing markets dominated by giants Nike and Adidas, the brand emerges as a sustainable and increasingly attractive alternative to elite competitors. In addition to its strong presence in sport, On seeks to be present in different areas, I intend to become a reference in fashion and lifestyle.

_{Considered one of the greatest tennis players in history, Roger Federal is one of On's partners (Photo: Reproduction/Instagram/@rogerfederer)}

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Innovative technology and partnerships as a strategy

Inspired by the malleability and drive of rubber hoses, the brand developed the Cloud, technology that allows greater responsiveness with less energy expenditure. In other words, a better result demands less from the athlete's body. The technology is used in the brand's sneakers, and has gained notoriety in sports such as athletics, tennis and running.

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_{Zendaya is the new ambassador for On (Photo: Reproduction/Instagram/@on)}

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The brand has invested heavily in its image, and recently announced American Zendaya as an ambassador. In 2022, the magazine Team named the actress one of the hundred most influential people in the world. The current number 1 tennis player in the world, Polish Iga Swiatek, is also one of the figures supported by On.

Featured photo: Swiss brand has grown considerably in recent times (Reproduction/Instagram/@on)

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