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Ponto Firme creates artificial intelligence looks and colors sunset at Copan

One of the most anticipated brands in Sao Paulo Fashion WeekThe firm point did not disappoint the expectations of the public. The Brazilian label, which has creations by people who have left the prison system, promoted a different experience by ending the fashion show with a occupation on the staircase next to the Copan Building.

The surprising final row brought the sky of São Paulo to life. All the models in the collection were displayed on the stairs, a scenario that combined with the light pink of the sunset and took the form of a world fashion more inclusive. The place couldn’t be any other, since the Copan is considered one of the main points of cultural effervescence in the city.

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Parade turned Copan staircase into SPFW catwalk.  Playback/InstagramPonto Firme parade transformed Copan stairs into SPFW catwalk. (Photo: Playback/Instagram)


The experience won over the guests after a fashion show that combined artificial intelligence with fashion. The looks were exhibited by personalities such as vitão, Tina Calamba, Letticia Munniz, Maju de Araujo It is Rita Carreira.

Crochet reinvented by artificial intelligence

Technology was the inspiration for the Ponto Firme fashion show at SPFW. Gustavo Silvestrecreator of the brand, once again innovated by manually create looks powered by artificial intelligence. The fascinating technology was printed in sensual and vibrant pieces.

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Ponto Firme manually created looks developed by artificial intelligence.  Playback/InstagramPonto Firme manually created looks developed by artificial intelligence. (Photo: Playback/Instagram)


The brand presented 40 compositions, which expressed their uniqueness in dialogue with the other pieces in the line. The show showed many meshes, metallics, colors, holes and textures. Crochet, so marked by its craftsmanship and tradition, was revisited and transformed into a mood very contemporary.

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A Rider supported the parade and provided platforms for the models on the runway. The footwear brand also promotes a customizing Rider sandals with Ponto Firme accessories at the store he runs at Copan.

Ponto Firme’s social side is reinforced in a parade

The pieces presented at SPFW had styling in Dudu Bertholini It is were made by 30 artisans from vulnerable situationsreinforcing the social struggle that led to the creation of Ponto Firme.


Cantor Vitão was featured in the Ponto Firme fashion show at SPFW.  Playback/InstagramCantor Vitão was featured in the Ponto Firme fashion show at SPFW. (Photo: Playback/Instagram)


Ex-prisoners, immigrant women, people rescued from work analogous to slavery and young people from the Artesanato Chave collective participated in the production process.

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O singer vitãowho walked the runway in a stunning sparkly gown, posted about her relationship with the brand on Instagram shortly before walking down the runway. “It is a brand developed by detainees, ex-detainees and vulnerable people in general. It’s more of a social project than a brand itself and I’m very happy to be part of this kind of thing”, declared in his stories.

Cover photo: Ponto Firme looks are framed by the sunset at Copan at SPFW. Playback/Instagram.

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Ponto Firme creates artificial intelligence looks and colors sunset at Copan

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