Quiet Luxury is a discreet and minimalist luxury trend

Fashion has always been a good way to express thoughts and social positions. The trend “Quiet luxury” (“silent luxury”in English), brings not only the look discreet and minimalist, but also opens up a polemical debate on economic and social issues, from “less is more”.

O minimalist style of the 1990s, which is back, originated in the 18th century, in France, and in the 19th century in “America’s Golden Age”. O Quiet Luxury opens the range between the stripped and at the same time discreet.

You looks Basics are made up of white shirts with or without knits, jeans or tailoring, discreet shoes without labels, and have become a fever in the world. fashion. Celebrities like: Gisele Bundchen, Sasha Meneghel, Gwyneth Paltrow It is Hailey Bieber are some of the celebrities who have become lovers of the style.

According to a publication by WGSN — a company that forecasts consumption and behavior — everything indicates that this trend will no longer be a passing fad, it is a change in the positioning of designer brands.

“It’s the new aesthetic direction the luxury market is starting to take. It has now consolidated itself in this fashion show season and should continue to impact fashion in the coming seasons and even in the coming years”predicts WGSN Senior Content Strategist, Sofia Martellini.

The economic crisis experienced by the world after the pandemic raised questions about environmental and social sustainability, and drove the change of consumers towards brands.

With the quality of the pieces in the first place, the minimalist trend also draws attention and generates controversy for not having affordable values, knitwear and tailoring from the brands: The Row, prada It is Celinefor example, do not cost less than R$3,500.

A good alternative is to look for national brands that value the more “clean”, which invest in the quality of fabrics at a good cost benefit.

Featured photo: Hailey Bieber. Playback/Instagram/@haileybieber