Revolution in beauty: how science is changing your look in a sustainable way

Aesthetics have evolved substantially in recent years, leaving behind the old idea of ​​standardized beauty. Today, the focus is on highly personalized, sustainable and technologically advanced practices. This movement reflects a growing trend toward wellness, supported by scientific advances and greater concern about environmental impact.

In the field of aesthetics, one of the most exciting advances is the use of regenerative therapies based on exosomes and polynucleotides. These technologies are revolutionizing the way we care for our skin and body, promoting natural tissue regeneration and stimulating the production of collagen and elastin – essential for maintaining a youthful and healthy appearance.

Exosomes, small vesicles released by cells, play a vital role in cell regeneration and have been widely used in skin and hair loss treatments. In addition to accelerating the healing of damaged skin, they also combat inflammation and improve skin quality in general. This technology, still expanding, is opening new doors for treatments that promise lasting results and faster recovery.

Another advance is the use of polynucleotides, molecules derived from nucleic acids, which promote cell regeneration, especially in mature skin. These treatments, in addition to being natural and non-invasive, have shown excellent results in improving skin elasticity and hydration, offering an effective solution against signs of aging.

Today, aesthetics is not just about visible results, but also about achieving those results in an ethical and sustainable way. Consumers are increasingly demanding, seeking not only personalized treatments, but also practices that respect the environment. And this is where sustainability comes into play.

Brands like Galderma are leading this revolution, using scientific data to create individualized treatments that meet each patient's specific needs. Personalization now goes far beyond the conventional: advanced technologies allow precise diagnoses and treatments adjusted according to each person's genetic and environmental characteristics. This results in a more satisfying and safe experience, with fewer risks and more natural results.

Sustainability, in turn, has become a growing requirement. It's not just about using organic products or recyclable packaging, but about adopting practices that minimize the environmental impact of each procedure. This awareness is reflected in an increasing number of clinics offering environmentally friendly products and services without compromising the quality of results. The combination of personalization and sustainability reflects a new era of aesthetics, where science and ethics go hand in hand.

Text by: Dr. Juliane Hostert
Specialist in strategic aesthetics for leaders