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Rock in Rio goes to Lollapalooza: New in Brazil!
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The company Live Nation recently signed an agreement with Rock Worldresponsible for creating the famous music festival Rock in Rioto operate the event Lollapalooza from 2024. Until then, the T4F (Time For Fun) was in charge of organizing the festival, from 2014 until recently, in 2023.

A Rock World will be the new local production partner for the Lollapalooza in Brazil. This reinforces the investment of Live Nation in the company. In addition to LollapaloozaThe Rock World produces the Rock in Rio and the The Towntwo festivals highly acclaimed by the Brazilian public, both with tickets on sale through Ticketmasterwhich was successful in the pre-sale of the The Townwhere tickets were sold out in just 2 hours.

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This movement is part of the company's expansion strategy Live Nation Entertainment on the market, which also includes the construction of an indoor arena with capacity for 20 thousand people in partnership with OVG It is GL Events in the Anhembi District. Live Nation is also responsible for bringing some of the biggest global tours to the country, such as Coldplay's recent Music of the Spheres, which had a total audience of 730,000 fans across 11 shows.

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Check out some of Lollapalooza held this year in Brazil:


Best moments from day 2 of Lollapalooza. (Reproduction/YouTube/Multishow Music)


About Rock World:

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A Rock World is a company that, in addition to Lollapalooza Brasil, which takes place annually, is also responsible for organizing Rock in Rio, which takes place in Rio de Janeiro and Lisbon, in even years, and also, the festival The Town, which is scheduled to take place in odd-numbered years, starting in 2023.

Regarding Live Nation:

A Live Nation Entertainment is the world's leading live entertainment company, including global market leaders such as Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticket sales, having sold more than 500 million tickets annually and served more than 12,000 customers worldwide. Live Nation Concerts is the world's largest live entertainment provider, organizing more than 40,000 concerts and more than 100 festivals annually, involving nearly 4,000 artists in more than 40 countries.

Featured photo: Lollapalooza sign. Reproduction: Pinterest

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Rock in Rio goes to Lollapalooza: New in Brazil!

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Rock in Rio goes to Lollapalooza: New in Brazil!

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