Sasha Meneghel talks about the future and plans for Mondepars

With the opening of the brand's first pop-up, which will be open from October to December 2024 at the JK Iguatemi shopping mall in São Paulo, the model told Vogue Brasil more details about the opening of the temporary store and the future of the brand, with plans and the launch of a new line.

A growing brand

The brand, which was announced in June, made waves on social media with its announcement and debut fashion show, which received over 1,500 mentions on social media and had an average ticket price of R$800 to R$900 per item. Three months after opening, the brand is preparing for a new phase: opening a physical store, in a pop-up format. The space will be on the 2nd floor of the JK Iguatemi shopping mall, in greater São Paulo, and was designed by architect Federico Concilio, with hangers, changing rooms and reused fabrics. The strategy of opening the store in the location was to target the organic audience. The majority of the brand's audience is concentrated in São Paulo, 18.47%, with Rio de Janeiro coming in behind with around 7%.

^{One of the brand's biggest hits was the stingray bag made from vegetable leather (Photo: reproduction/disclosure/Mondepars)}

The store will feature new and highly successful pieces, such as the stingray bag with cactus leather, which sold out in less than a week on the website, and will also feature new releases, such as 4 bag models that will be gradually launched in the physical store.

New perspectives

With the opening of the store, Sash hopes that the brand will be consolidated, bringing an olfactory, physical and visual experience to its customers, in addition to the experience of being able to try on the pieces: “We began to notice that our customers felt the need to try on items, especially the more expensive items, such as our dresses and tailored pieces.”. Models like shoulder pads need to be tested.

The pop-up will be a test for a future with permanent physical stores and to understand how they will proceed in the coming months with the growth of the brand. Meneghel plans to launch the winter 2025 collection and then its permanent physical store, bringing in more customers.

Featured photo: Sasha Meneghel for Mondepars (Photo: press release/Mondepars)