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Shawn Mendes and Tommy Hilfiger – Shawn Mendes and Tommy Hilfiger team up for an exclusive collab titled “Tommy X Shawn Classics Reborn,” a capsule collection and campaign set to launch March 15 that recodes timeless classics, bringing new life to preppy style icons.

Shawn Mendes and Tommy Hilfiger

The new collection designed in collaboration with Shawn Mendes is inspired by Tommy Hilfiger’s vision of ’90s style, emphasizing oversized fit and comfort, as well as an emphasis on inclusivity. The new designs reinterpret the iconic looks of Tommy Hilfiger in a contemporary way, creating a collection of classics for today and tomorrow. The partnership embodies the singer’s and Hilfiger’s shared vision of sustainability through the use of recycled and innovative materials. The campaign brings together a cast of the singer’s friends and family, as well as representatives of sustainability and the new generation of creative thinkers. Shawn joins his sister, Aaliyah Mendes, artist, musician and songwriter Jon Vinyl, a close friend, artist producer Mike Sabath, multidimensional artist Ahmad Cissé, author and model Maye Musk, designer Czarina Kwong, activist for positive change Deprise Lons and models Yvesmark Chery and Anita Jane Pathammavong.
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Shawn Mendes and Tommy Hilfiger


“The collection Tommy X Shawn Classics Reborn marks another step towards realizing our vision of sustainability, as we move towards the goal of creating fashion that wastes nothing and welcomes all,” said Tommy Hilfiger. “Shawn is an impressive young man who champions positive change. We are proud to join him and continue to play our part in creating a more responsible future in fashion.” “I am very excited to be working with my Tommy Hilfiger family on the Classics Reborn collection,” said Shawn Mendes. “The collection is very special to me because I was able to work with Tommy Hilfiger to co-create this line that includes incredible, sustainable, high-quality reimaginings of his most classic pieces.” The Classics Reborn campaign was directed by Team Laird and shot by Cass Bird. To launch the global campaign, Tommy Hilfiger and Shawn Mendes will host a series of events in London, Berlin, Milan and Mexico City. Select outlets will be space for installations, offering a platform for changemakers from local sustainability movements. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @ShawnMendes. Find more at selected stores at Oscar Freire, Morumbi, JK Iguatemi, Ibirapuera, Higienópolis, Barra Shopping, Iguatemi Ribeirão and Rio Sul.
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Shawn Mendes and Tommy Hilfiger
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