Stella McCartney is honored by PETA for investing in animal cruelty-free fashion

Fur, feathers, leather, and wildlife-free since day one, Stella McCartney is the go-to brand for luxurious, sustainable, and vegan pieces—and the designer's long history of killer animal-free looks continues with the recent launch of its winter 2024 campaign.

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_{Stella MacCartney (Photo: reproduction/Dave Benett/Getty Images Embed)}

McCartney kicked off the campaign in style during New York Fashion Week, calling on PETA supporters and actress Caylee Cowan to pose nude in the window of his SoHo flagship store, next to signs that read: “No leather ever!

Stella McCartney

Stella McCartney was born in London into a family of creators who were legendary in public but ordinary at home. Raised both in the city and in the English countryside, she was held tight by her late mother and muse, Linda McCartney – a photographer, vegetarian and animal rights activist, whose values ​​and innate appreciation for beauty continue to inspire today.

About the brand

Subsequent major highlights for the brand include the launch of an ongoing adidas by Stella McCartney performance apparel partnership in September 2004, the launch of the vegan STELLA fragrance, and the debut of the first lingerie collection in 2008. In winter 2009, the The iconic Falabella bag was introduced, distinguished by a hand-lace, diamond-cut cotton chain detail – the vegan accessory is now one of Stella McCartney's best-selling collections. The same year, Stella McCartney Kids was introduced, and the sustainable label expanded into eco-friendly eyewear in 2011.

Stella was appointed Creative Director of Team Great Britain for the 2012 Summer Olympics in London by adidas, marking the first time in the games' history that a leading fashion designer has designed the apparel for a country's team across all competitions. Olympics. In 2016, she revealed her first full swimwear collection, launched the new STELLA POP fragrance and was invited to be Team Great Britain's Creative Director again for the 2016 Summer Olympics in Rio.

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_{Olympic uniforms created by Stella McCartney (Photo: reproduction/Handout/Getty Images Embed)}

After 17 years of partnership, Stella purchased Kering's stake in her company in 2018. Later that year, she designed Meghan Markle's wedding party dress and partnered with the United Nations to create a sustainable fashion charter.

In 2023, Stella was honored with a CBE, Commander of the Order of the British Empire, by HRH King Charles III, in recognition of her services to fashion and sustainability. She also debuted the world's first luxury products made from BioSequins and regenerative cotton.

Featured photo: Stella McCartney (Reproduction/Instagram/@stellamccartney)