Striking fragrances from the 2010s return with everything in 2024

Perfumery has always been on the agenda when it comes to beauty, especially when we talk about international perfumes. From perfumes from more classic brands, such as Light Blue by Dolce & Gabbana, to perfumes signed by stars, such as Britney Spear and Shakira. Since the 2010s, perfume formulas have become increasingly sophisticated, bringing a true olfactory experience to users. Many fragrances ended up becoming iconic, such as La Vie Est Belle, 1 Million, J'Adore and 1 Million. With the boom in social media, new generations began to rediscover these fragrances and bring them back as a trend. Check out some perfumes from this season that are becoming trends and once again becoming the most desired by people.

Santal 33, Le Labo

The perfume was created in 2011 by perfumer Frank Voekl, who has worked with brands such as Lancôme, Donna Karan, Clavin Klein, Victoria's Secrets and Avon. With a woody touch and notes of leather, cardamom and amber, Santal 33 is considered a shareable perfume, that is, without distinction of gender. The perfume was once again widely talked about on TikTok, especially after the opening of its first store in Brazil, at the Iguatemi shopping mall in São Paulo.

_{Perfume Santal 33 (Photo: reproduction/Le Labo)}

Euphoria, Calvin Klein

One of the brand's most classic perfumes, it was created in the early 2010s, the fragrance has notes of pomegranate, orchid, mahogany, amber and whipped cream. Last year Anne Felipo, Dominique Ropion and Fanny Bal launched a new version of the classic perfume, with notes of plum, raspberry, orchid and vanilla.

_{Classic Euphoria perfume, launched in the early 2010s (Photo: reproduction/Calvin Klein)}

Bleu de Chanel, Chanel

When we talk about men's perfumes, Bleu de Chanel is one of the classics that comes to mind. Launched in 2010, the perfume has notes of grapefruit, lemon, ginger, nutmeg, patchouli, cedar and musk. In addition to its fragrance, the campaigns are always remembered. This year, Thimotée Chalamet became an ambassador for Bleu de Channel, following the death of Gaspar Ulliel – until then the fragrance's ambassador – last year.

_{Bleu de Chanel (Photo: reproduction/Instagram/@chanelofficial)}

J'Adore

The perfume was created in 1999, however, it had a huge sales boom in the early 2010s, being the best-selling perfume in France.

_{The launch of J'Adore L'Or also caused demand for J'Adore to increase (Video: reproduction/Instagram/@dior)}

Created by Calice Becker, it has notes of Jasmine, tuberose, musk and vanilla. In addition to its fragrance, it is also known for its iconic packaging. Last year, Francis Kurkdjian (current director of perfume creation at Dior) launched J'Adore L'Or, a new version of the classic. The search for the fragrance (both classic and new) increased even more after Rihanna was announced as the new ambassador and her first campaign was launched.

Featured photo: classic perfumes like Bleu de Chanel are in demand again this year (Reproduction/Instagram/@chanelofficial)