Surprising! Demi Lovato breaks contract with Scooter Braun and seeks new manager

Demi Lovato and her manager, Scooter Braun, announced the break of their contract, marking a new phase in the singer's career. According to information released by billboard this Monday (21), Demi is looking for a new manager after ending her contract with manager in the month of July.

The reasons for the separation

Although the exact reasons have not been officially confirmed, sources told Variety that the split was amicable and a mutual decision. This is evidenced by the fact that Scooter Braun posted a birthday message for Demi on his stories node Instagram.

_{Braun's birthday message to Demi Lovato: “happy birthday to one of the kindest souls out there.” (Photo: Reproduction/Instagram/@scooterbraun)}

The decision to go separate ways seems to be in line with the changes that the singer has been seeking to implement in her career. Despite her gratitude for four years with SB Projects, Demi is now looking for a new manager.

The partnership between Demi Lovato and Scott Braun

Demi shared in an interview with Bustle who was dealing with trust issues and trauma related to male figures exerting control over her career. The presence of Scooter, who also represents close friends Justin Bieber and Ariana Grande, generated interest.

Although she was wary of being rejected by Braun, especially after her overdose, he stated that what she really needed was a friend and not just a manager. Someone who could understand her needs and make decisions with her, but without depending on her for his career.

SB Projects has managed several aspects of the artist's career since 2019, including her album “Dancing With The Devil… The Art of Starting Over”, released in 2021. The album reached second position on the Billboard 200 chart and brought hits such as “Anyone” , “Melon Cake” and “Dancing With The Devil”.

In 2022, Demi Lovato left the pop and returned to his roots with the album pop-punk “Holy Fvck”which quickly took first place on the charts. Top Rock & Alternative.

Featured Photo: Demi Lovato and Scooter Braun at the 2020 Grammys. Reproduction/The News