sustainable beauty trend that is trending on TikTok

In recent years, a worrying trend has become popular on TikTok, called exaggerated consumerism, the social network has driven the growth in the acquisition of consumer goods. With the influence market in full swing, new developments in the beauty market have attracted attention with product proposals with extraordinary textures and performances and packaging that win the hearts of consumers.

With that in mind, a new trend on the social network is making people aware of beauty and self-care products. Known as Project Pan, the trend encourages you to finish a product before buying a new one.

@paty_beloto About Project Pan! Let's go with me in search of more conscious consumption?#projectpan #projetopan #skincare #challenge #consciousconsumption ♬ original sound – Paty Beloto

_{#ProjectPan encourages sustainability in the beauty market (Video: reproduction/TikTok/@paty_beloto)}

Inside Project Pan

To participate in the project, users need to choose a product from a specific category and use it throughout the month until it runs out. For example, using just one blush during the month of December. Being able to choose products from all categories to be even more effective.

At the end of the month, participants share their progress and what's left of the chosen product. The following month, the practice is repeated. Therefore, you can only buy a new product when all products in the category are finished. This trend is not just limited to makeup, but also promotes the conscious consumption of other cosmetics, such as shampoos, perfumes and creams.

@marianadays_ project pan #jellyblush #makeup #projectpan ♬ original sound – mari

_{#ProjectPan encourages sustainability in the beauty market (Video: reproduction/TikTok/@marianadays_)}

Benefits of Project Pan

The benefits of the movement are significant for both the environment and consumers. Among the advantages are sustainable consumption and waste reduction, a deeper understanding of products that suit each person's skin, and the opportunity to learn new makeup techniques to make better use of a product. Furthermore, this approach promotes financial savings by reducing the amount of purchases and helps to avoid packaging waste.

@thainalisboa What am I getting to finish #projectpan #foryou #makeup ♬ KEHLANI (REMIX) (feat. Kehlani) – Jordan Adetunji

_{#ProjectPan encourages sustainability in the beauty market (Video: reproduction/TikTok/@thainalisboa)}

Care when joining Project Pan

To adhere to this trend, it is essential to be careful and careful, as cosmetics have two expiration dates: one for when they are unopened and another for when they have been opened. Therefore, cosmetics experts recommend labeling products with the opening date and evaluating their conditions of use, observing aspects such as smell and texture.

In addition, there are other important precautions to be followed, such as separating products into categories to facilitate recognition of available products, discarding those that are not in good condition, monitoring how much is being used to remember the required quantity of each product. per month, avoiding future waste and disposing of packaging properly so that it can be reused.

Featured photo: #ProjectPan encourages sustainability in the beauty market (reproduction/Unsplash/Sonia Roselli)