the hair tattoo that is the new craze on the networks

Known as hair tattoo, temporary hair tattoos have become the sensation of the moment on social media. What was child's play in the 90s has now changed its status and gained millions of followers in the virtual world. Rapper Cardi B and influencer and businesswoman Malu Borges are just some of those who have joined the trend.

A craze among kids from the 90s and 2000s, temporary tattoos that were previously limited to the skin — those that came in gum and were applied with water — are now applied to the hair, providing fun and original hairstyles.

Photo by Hair tattoo (reproduction/Instagram/@hairwhitlinda)

Photo by Hair tattoo (reproduction/Instagram/@kiersay)

Photo by Hair tattoo (reproduction/Instagram/@kiersay)

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Cardi B

Anyone who thinks that the trend is only followed by children is completely mistaken. The game is now an adult thing and has gone viral, especially after American rapper Cardi B, 32, appeared alongside her daughter, Kulture, 6, with a hair tattoo in her hair.

_{Cardi B with hair tattoo on a walk with her daughter, Kulture (Photo: reproduction/Instagram/@imcardib)}

Malu Borges

Also joining the bandwagon was Brazilian influencer and businesswoman Malu Borges, who recently launched her wellness brand. On her Instagram, Malu posted a video for her more than 2.6 million followers applying the tattoo and, in the caption, jokingly stated that she would wear a tattoo a day on her locks.

_{Malu Borges applying hair tattoo to her hair (Photo: reproduction/Instagram/@maluborgesm)}

How to apply hair tattoo

To apply, it's very simple: with even hair, apply the tattoo sticker, wet it well with water and then remove the back of the sticker — your tattoo is ready. Yes, if this step-by-step guide reminded you of temporary tattoos from your childhood, that's no coincidence, as it's exactly the same idea. To join in the fun, however, you need to have your hair straightened, which could be a problem for curly women.

Thinking about the proximity of Halloween, and adding fun and originality, hair tattoos can be great allies in the costumes of both children and adults.

Featured Photo: Photos of Hair tattoos (reproduction/Instagram/@kiersay)