the trend that has been gaining ground

It is undeniable that social networks are increasingly influencing our lives. However, when this influence moves towards enhancing the natural beauty of our skin, it is difficult to ignore trends such as the 'clean girl look'. After all, nowadays people are looking for healthier and more natural care. Popularized on Tiktok, this trend aims to enhance the more natural side of the skin.

Without avoiding the use of makeup, but using it in a minimalist way, the 'clean girl look' brings that simulation of well-cared for, highlighted and shiny skin. However, if we pay attention, we realize that the most portrayed skin types are those with a silky texture, without acne scars or pimples. Does this trend really embrace all skin shapes, or does it end up reinforcing unattainable aesthetic standards?

@dra.carolinamachadoo #cleangirl #cleangirlaesthetic ♬ original sound – dra.carolinamachadoo

_{'clean girl look' style (Video: reproduction/tiktok/@dra.carolinamachadoo)}

How was the 'clean girl look' trend born?

The trajectory of this trend began as a fashion style: light clothes, an uncomplicated and elegant style, combined with a healthy routine. This concept expanded to the beauty universe, promoting the idea of ​​makeup that reinforces self-care, impacting women's daily lives.

According to the published videos, there is a style to be followed: it is possible to notice that women who practice the 'clean girl look' have a regulated routine, which includes healthy eating, constant exercise and an environment decorated with a minimalist aesthetic.

Insecurity and impact on self-esteem

Leaving heavy makeup in the past and opting for one that enhances the natural beauty of our skin is a sign of wonderful progress and even acceptance. However, does this discourse include women who suffer from insecurities due to acne or other skin conditions? Many still resort to thicker makeup to hide them.

This trend can raise the self-esteem of some, but can also provoke insecurities in others, leading to obsession and harmful comparisons in an attempt to reach an unattainable standard. In this case, it is not just a trend, but an aesthetic standard of beauty.

It is important to remember that each hair has its own unique texture and characteristics. Therefore, it is always recommended to seek professional guidance before adopting new care practices. That said, the 'clean girl look' is about accepting and valuing your natural skin, and not trying to destroy it to make it look like someone else's.

@natdeusdara

Yeah friends, I think I'm full glam

_{'clean girl look' style (Video: Reproduction/Titok/@dra.carolinamachadoo)}

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How to adopt the style

To follow the 'clean girl look' style, the first step is to always keep your skin well hydrated before using any type of makeup. Then, apply the concealer to only strategic points on the face, and choose a foundation or product that matches your skin tone, applying it to the inner and outer corners of the eyes, nose and chin. Blend these products well with a sponge to ensure a natural effect.

Then, comb your eyebrows upwards, towards the sides, this movement helps to create a lifting effect on the face. Observe any oily spots, such as under the chin, eyelids and around the mouth, apply translucent powder. For the eyelashes, use an eyelash curler to make the strands curved and finish with mascara to leave a striking effect. The secret is in creamy products, which help to enhance the skin and leave it with a healthy glow.

Featured photo: Girl look makeup (Reproduction/Instagram/@baddiesessence)