Warner Music Brasil and IMS: More Visibility in the Market!

Warner Music Brazil announced its new partnership with IMS – a leading Digital Marketing and Communications agency in Latin America. The joint work aims to commercialize the music company’s digital inventory across all channels, such as YouTube, the brand’s own channels and those of the artists.

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^{Warner Music Brasil signs partnership with the third largest player in the digital sector: IMS. (Photo: Reproduction/IMS)}

IMS is already known to the group, as it has already worked with the brand outside the country. This certainly contributed to a more comprehensive partnership. Since the company will also be responsible for a commercial shift in sponsorship projects and third-party brands in general in Brazil.

“We are seeking greater visibility for the company's projects in the market. We have a catalog of names that have marked generations and artists who are at the peak of their careers, and this partnership with IMS, a strong reference in the digital segment, will significantly contribute to greater penetration of our products among the public.”, says Sergio Affonso, president of Warner Music Brazil.

^{IMS announces partnership on Twitter. (Photo: Reproduction/Twitter/IMS)}

In the digital sector, IMS is considered the third largest player in Latin America and works with other global brands to strengthen the image of companies such as: LinkedIn, Twitter, EA Games, among others.

Ignacio Vidaguren, CEO of IMS in Latin America, celebrated the new project: “We are delighted to expand our partnership with Warner Music Group in Brazil and appreciate the trust they have placed in IMS to increase advertising sales in these fast-growing regions.”.

With a strong presence in the Brazilian music scene, the partnership with WMB could further enhance the entertainment market, especially during the pandemic, when the music industry has been so affected. Check out the giant's catalog on the company's website.

(Featured Photo: WMB, 45 years old. Reproduction/Facebook/Warner Music Brasil)