Balmain launches its first perfume collection in the beauty market

Balmain has recently announced its first global beauty line, called “Balmain Beauty”, which is a new collection of fragrances under the Les Éternels name.

The most anticipated fragrance of the year was launched this Wednesday (28) on the websites and in stores chosen by the brand, with prices starting at 300 dollars. It also had the collaboration of the brand Estée Lauder.

Balmain Beauty

Balmain's new collection is the extraordinary result of the partnership between the Maison and Estée Lauder, which is a cosmetics group that also owns brands such as Too Faced, MAC and Clinique.

To create this new line, creative director Olivier Rousteing chose to rescue four perfumes from the Balmain archives and update them. In each of the fragrances, the brand sought to explore two new ingredients for its composition.

They were none other than Carbone, which brings musk and roses, Vert Vent, which brings mandarin and jasmine aromas, and Bronze, which has cedar and patchouli in its formulation. The press reported that Balmain's CEO, Matteo Sgarbossa, said that the partnership with Estée Lauder helped in the elevation and strategy so that the brand could grow more and more in the luxury market.

_{New perfume from the Balmain brand (Photo: reproduction/ Instagram/ @balmain)}

Balmain Brand

Pierre Balmain, better known as Balmain, is nothing more than a haute couture, jewelry and perfume brand founded in 1946. The brand is named after the designer Pierre Balmain, who was the creator and founder of the most famous brand in the world today.

Despite having been founded years ago, Balmain gained visibility in 2008 and 2009. The brand became so well-known that it began to gain space in fashion shows and magazines. Big celebrities such as Beyoncé, Angelina Jolie, Kim Kardashian, Kylie Jenner and Anitta use this brand a lot.

Featured photo: new perfume from the Balmain brand (Reproduction/Instagram/@balmain)