Las Vegas casinos expand operations to Brazil and aim

Brazil will finally have its regulation for bets, with operations starting on January 1, 2025 100% legalized, following current laws.

The end of 2024 was of transition, and Many online casinos already act regularly in Brazil. Learn when betting and when to stop.

Initially, companies operate online in Brazil. However, several Las Vegas casinos, such as MGM Grand and Caesars Palace, already plan a possible expansion with future physical operations in the country.

Companies draw strategies to join the Brazilian market

First, bets in Brazil will be regulated for platforms to operate online, but companies are keeping an eye on the possibility of creating physical casinos in the country.

It is noteworthy that Congress already discusses the project that regulates the game of the animal, horse race and casinos, even approved in Chamber of Deputies.

Thus, companies already plan their entry into the physical market, awaiting release. Caesars Palace has already won the license of Loterj and is building its headquarters in Americana, interior of São Paulo. The company has projection to have 100 employees and, at the moment, already has 28.

André Feldman, president of Caesars Sportsbook in Brazil, stressed that the regulation of the physical game in the country is a natural way and, confirming, they will ask for the license.

Who is also keeping an eye on the Brazilian market is Hard Rock Cafe, and the vice president, Alex Parent, has had meetings with the farm and, according to him, can bring the brand to Brazil when the opportunity arises.

“The Brazilian market has always been very important for Hard Rock International, the country contributes significantly to the number of tourists who visit our properties in the US and other parts of the world,” said Alex Parent.

Another strategy adopted by companies is the formation of partnerships. MGM Resorts closed with the Globo Group to launch Betmgm and, at the moment, has invested R $ 54.25 million in the venture.

Bill Hornbuckle, executive president of the group, stressed that they seek to bring to gamblers: “Authentic betting experience in Las Vegas to Brazil”.

Regulation has challenges

THE Brazilian government It has a clear focus, which is to implement regulatory structures that ensure transparency and prevent social risks. Thus, they focus on safety and, for this, have regularized companies to maintain order.

Monitoring will be continuous, and companies should strictly comply with the new guidelines. Amid this, sites that have not been regularized will be blocked, in a work involving Anatel and has started in late 2024.

Regarding health risks, with possible compulsive gamblers or dependence caused by bets, the government works with prevention, assistance and awareness measures.

In addition, the government plans to provide assistance to gamblers with compulsive problems through SUS (Unified Health System). Another point is that the betting houses themselves adopt responsible game measures, implementing tools to protect gamblers.

Highlight Photo: Casino Lounge (Reproduction/Ben Frost/Unsplash)