Launch of Boca Rosa foundation divides opinions in the beauty market

Bianca Andrade, founder of the company Boca Rosa, will launch her newest makeup line on July 10th, but people who work in the industry, including digital influencers, had pre-access to the products with repercussions that raised doubts about the quality and efficiency of the goods.

Accessories that generate speculation

Bianca Andrade promoted the launch of three items on the beauty market that renewed her look, namely, a corrective foundation in the shape of a stick or stick, a utility blush and a compact powder.

For the base called Stick Pele, a palette with 50 shades was made available, with 28 colors specifically for dark skin. As for the blush, it focuses on the possibility of extended use for lips and eyes, and the product with the greatest negative repercussion was the case of the powder, which most women are used to using in loose form and now, it is available in a compact version.

_{Bianca Andrade presents new makeup collection (Photo:reproduction/Instagram/@bocarosabeauty)}

Details did not go unnoticed

Among users of makeup products, certain points were observed and taken into consideration, among them, the fact of opening some packages; it was identified that many pieces presented damages such as breaks and cracks.

The businesswoman, through her social networks, spoke about the public's impressions: “Those who follow me know that I respect all criticism and evolve a lot with it, and today with Boca Rosa independent it would be no different”, it started. “We made mistakes with some people and, although it is important to say that within all orders the percentage of errors with the packaging is small, my team and I would never ignore it. We are working so that you are served and heard”, declared.

_{Famous, Boca Rosa launches makeup collection (Video: Reproduction/Instagram/@bocarosabeauty)}

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Base causes controversy

The foundation was one of the most anticipated elements by consumers, given that the previous line of foundations designed in partnership with one of the most recognized makeup brands on the market, Payot, was the favorite for oily skin and had long been requested to provide a mattifying, drier finish. However, the launch of Boca Rosa went in the opposite direction, as it offers a shiny effect, is resistant to water and sweat, and can be used as a contour and concealer.

According to digital content producers, the makeup divides impressions and opinions, among which influencer Mirella Qualha, a gym-goer, was one of the consumers who tested and approved the new product in terms of resistance to sweat.

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Others who tried and praised the products were influencers Juliana Luziê, who highlighted the diversity of shades available to customers, especially for women with dark skin, and Angélica Silva, who guarantees light coverage, without any areas where residue can accumulate.

On the other hand, other users made comments that were not so positive and that did not match the manufacturer's promises, such as Cool Marina, who reported that the foundation transferred, a common occurrence in a moisturizing chemical composition, and which therefore requires subsequent sealing for firm, compact skin.

Makeup artist Ju Leme tested it and highlighted that the powder dissolved on the skin, highlighting pores and other imperfections.

Bianca Andrade

Born in Rio de Janeiro on October 15, 1994, Bianca Andrade da Silva, (29), popularly nicknamed Boca Rosa, is one of the main digital influencers in the country. She is the founder of makeup lines, a video producer, creative director, actress and presenter.

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Currently single, Bianca is the mother of Cris, who came into the world on July 15, 2021, from her union with Fred, a Brazilian influencer and YouTuber from Rio de Janeiro.

Featured Photo: Bianca Andrade (Reproduction/Instagram/@bianca)