3 things they didn't tell you about sunscreen

Sunscreen is, without a doubt, one of the pillars of skin care, widely recommended to prevent premature aging and skin cancer. However, many important aspects of sunscreen use are still underestimated or poorly addressed. Check out three of them:

1. SPF does not indicate complete protection

Many people believe that the Sun Protection Factor (SPF) determines how long they can stay in the sun without worrying. In fact, SPF refers to the amount of UVB radiation blocked. A sunscreen with SPF 30 blocks around 97% of UVB rays, while one with SPF 50 blocks 98%. The difference is minimal, which means the focus should be more on reapplication than on increasing FPS. Furthermore, effectiveness depends on the amount applied, which brings us to the next point.

2. The correct amount makes a difference

Most people only use 25% of the recommended amount of sunscreen. For adequate coverage, the ideal amount is approximately one teaspoon for the face and a generous amount for the entire body – the equivalent of a shot glass for the entire body.

3. Use sunscreen even on cloudy days

While UVB rays are responsible for sunburn, UVA rays penetrate deeper into the skin, causing damage that leads to premature aging and skin cancer. The detail that many are unaware of is that UVA rays are present throughout the day, even on cloudy days or indoors, as they can pass through glass. Therefore, choosing a sunscreen with broad protection (UVA and UVB) is essential, even for those who work in offices with windows.

Skin care has increasingly become a priority for Brazilians, especially when it comes to sun protection. The market for sun care grew 28.8% in 2023, reaching a record value of R$5.3 billion, according to data from Euromonitor International. This was the largest growth ever recorded in a single year for the sector, positioning Brazil as the third largest global market, behind only the United States and China.

Projections for the next five years are even more optimistic. The expectation is that the sector will grow 73.3% by 2028, reaching R$9.2 billion. These numbers reflect the population's increasing awareness of the importance of sun protection to prevent skin damage, such as premature aging and skin cancer.

Australian Gold stands out for its performance in sun protection and the Reef Safe seal, which guarantees that its products do not harm corals and the marine ecosystem. The choice of Medina as ambassador reflects the harmony between the life of a surfer, who is constantly exposed to the sun, and the brand's commitment to protecting the skin and the oceans.

“The sea is my second home and I chose Australian Gold because it is a serious brand when it comes to high performance and care for the oceans. As an athlete, I know the importance of these two factors when choosing not only the products that will accompany me on the day on a daily basis, but also from the partners I carry by my side”, says, in a statement, Gabriel Medina. The surfer will be the face of campaigns, product launches and special projects, reinforcing the message that it is possible to protect the skin without harming the skin. environment.