Meet the “Brat” movement and Charli XCX's aesthetic revolution

The term “brat” has become a cultural phenomenon on the internet and social media after the release of Charli XCX's album “Brat” on June 7. With it, a new aesthetic seems to take over the new generation, raising new trends that reflect an aesthetic between nostalgia, rebellion and authenticity.

The album released features a cover that reinforces this aesthetic, in neon green and a typography reminiscent of the 90s, the album presents the complexity of the singer's early 20s and addresses themes such as friendship, disagreements and female empowerment.

Charli XCX's new “brat” style has gained popularity and become a notable phenomenon, receiving great critical acclaim for its exclusivity that contrasts with the rebelliousness of defiant behavior. In contrast to the perfect and polished aesthetics that have dominated the internet in recent years, “brat” emerges as a rebellious and unkempt response, offering a relief for many who seek authenticity and a more relaxed approach to life.

How to adopt the Brat Girl style?

One of the main definitions of style defined by Charli XCX is a style of “A bit of a messy girl who loves to party and sometimes says stupid things. She is honest, direct and a bit volatile.”said the artist. The concept presents an eclectic mix of glam, grunge and grime, far removed from the aesthetics of the Bratz dolls of the 2000s.

Adopt neon green

Inspired by the artist's album cover, neon green is back in full force. The album art “green slime” reinforces the beauty trend, with eyeshadows, eyeliners and nails in the predominant color. The vibrant tone has become a visual symbol of the “brat” movement and brings a fun aesthetic.