Sergio Rossi announces Paul Andrew as new creative director

Former Farragno director Paul Andrew was officially announced as the new creative director of the Sergio Rossi brand this Thursday (25), in a statement made by the brand to the press. Known for innovative productions, a stable career and recognized in the fashion world by many as an admirer, Andrew is the reflection of a professional with vast experience who promises to further boost the trajectory of the Italian brand.

The designer, who previously served as creative director at Salvatore Ferragamo, has overseen both the brand’s women’s footwear line and apparel collections. Seeking more challenges, Paul is now preparing to lead Sergio Rossi, founded by Sergio Rossi in 1951. The brand is recognized worldwide for its Italian savoir-faire and its legacy of excellence in luxury footwear.

A new path of recognition for the brand

Paul Andrew has emerged as a designer acclaimed by the new generation of brand talent, his career cemented by his reputation over years of collaborations with big names such as Donna Karan, Calvin Klein, Narciso Rodriguez, and Alexander McQueen. In 2013, he launched his own label and quickly became a symbol of sophistication and innovation in the world of women's footwear.

He comments on this new moment in his professional career and says he is honored and delighted to join Sergio Rossi as creative director. “It is a world-renowned footwear house whose roots and legacy speak to the enduring power of Italian savoir-faire. I look forward to building on Sergio Rossi’s unique spirit of innovation and high craftsmanship as we propose a brilliant new vision for the brand today.”said the designer in a note sent to the press office.

_{Paul Andrew is recognized for his passion for craftsmanship and technological innovation in fashion. (Photo:reproduction/instagram/@paulandrewprivate)}

British designer Paul Andrew and his story

Andrew was appointed design director for women’s footwear at Ferragamo in mid-2016 and has contributed to the brand’s expansion and professional development, helping to expand all product categories in 2019. His style, which combines boldness and pragmatism, has always been praised for blending traditional craftsmanship with the latest technologies and innovative materials.

Furthermore, the designer has always been able to pinpoint and improve the brand’s production details, as well as increase commercial sales. With his appointment at Sergio Rossi, Paul Andrew promises to continue raising the brand’s standards of excellence, keeping the Sergio Rossi legacy alive through a fresh and visionary approach to luxury footwear design.

Featured photo: Paul Andrew, renowned British designer, leaves Farragno and takes on creative direction at Sergio Rossi (Reproduction/instagram/@farragno)