A$AP Rocky and Pharrell Williams surprise with successful partnership!

Rappers A$AP Rocky and Pharrell Williams released a new partnership last Thursday (20), on all digital platforms, following the hit “Same Problems?”.

The new single features high levels of polish, with Rocky's hip-hop and rap influences, and also highlighting Pharell's production.

The campaign

The track will be part of an advertising campaign for a famous headphone brand, Beats, originally produced by Rocky, where it will feature the participation of artists and will star alongside the rapper's girlfriend, Rihanna. The singer is pregnant with her second child.

According to the statement, the campaign results will be released soon.

Beats, together with Rocky, launched the new Beats Studio Pro, in which the singer directed and starred in the short film, which was titled “Iconic Sound” (See below). The campaign marks the rapper’s debut as a commercial director.

_{Advertising campaign by Asap Rocky. (Video: reproduction/YouTube/Beats by Dre)}

The clip

In partnership with Pharrell Williams, in just two days, the music video reached more than a million views on YouTube.RIOT (Rowdy Pipe'n)” sent fans into a frenzy when the rapper called his partner Rihanna his “wife” in the lyrics, sparking speculation that the couple are more serious than they appear.

_{A$AP Rocky's Riot music video (Video: reproduction/YouTube/ASAPROCKYUPTOWN)}

The album

In an interview with Complex MusicRocky shared that what was delaying the album's release “Don't Be Dumb” was the excess of leaks.

“They need to stop leaking! These guys need to stop leaking my songs”, he commented, “Every time, we have to go back to the drawing board and do the work”, lamented the rapper. Even though the leaks were responsible for the delay in the album's release, fans didn't have to wait long to hear it, according to the rapper.

“Right now I think we're in a place where we've tightened up and we really can't afford to miss anything.”, he revealed. “We're in album mode, it's time to start releasing the project”, he concluded about the reason for postponing the new album.

A$AP Rocky on why the new album was delayed for so long:

“They gotta stop leaking it! These dummies got to stop leaking sh*t. Every time, we have to go back to the drawing board, but right now I think it's in a place where we tightened up and we really can't make or break… pic.twitter.com/j7AGQVo3IB

— NFR Podcast (@nfr_podcast) July 20, 2023

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_{Post about the interview with the rapper. (Photo: Reproduction/Twitter/@nfr_postcast)}

Rocky previously released the singles “Same Problems?”, “Sh*ttin' Me” It is “DMB”.

In addition to Pharrell's notable appearance on the album, he won't be the only one, as in an interview Rocky highlighted a list of producers who are on his new album. “We have Pharrell Williamswe have Dean Bluntwe have Metro Boomin. I don't want to leave people out. We have Hitkiddwe have Tyler, the Creatormyself, Madlib, The Alchemist.” continuing: “We also have Mike Dean, Swedish House Mafiaanyway, I don't want to reveal too much“.

Rocky is currently 34 years old and is part of the collective A$SAP Mob. The rapper has released two albums and a mixtape with the collective, as well as three solo albums, the latest being “Testing”, from 2018.

Featured Photo: Rapper A$AP Rocky releases new single in partnership with Pharrell Williams. Reproduction/NBC News/Reddit