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SAU Swim takes to the catwalks a collection inspired by the book “Aurora”

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SAU Swim takes to the catwalks a collection inspired by

SAU Swim takes to the catwalks a collection inspired by the book “Aurora”
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For its second show on the catwalks of São Paulo Fashion Week, SAU Swim, a brand from Ceará founded in 2021, presents a collection inspired by the book “Aurora: O Despertar da Mulher Exausta”, by Marcela Ceribelli, published by HarperCollins.

Divided into five chapters that reference the book, the concept of the parade explored deep themes of the female experience, such as the relationship with anxiety, gender roles and the guilt that accompanies a woman's journey, culminating in an optimistic chapter of rebirth and freedom.


SAU Swim takes to the catwalks a collection inspired by.webp

model on the catwalk (Photo: reproduction/disclosure)

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In addition to highlighting the book on the catwalk, each chapter was marked by voiceovers from the CEO and creative director of the Brazilian media platform Obvious, bringing even more power and proximity to the narrative.

“Seeing my words come to life on the SAU catwalk is exciting. It's a way to transform this story into something visual, tangible and that really connects people in a deeper way, especially since the parade also brings together women who represent this movement.”says Marcela.


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model on the catwalk (Photo: reproduction/disclosure)


AURORA by SAU

Inspired by the pains and pleasures of being a woman today, the brand's founders, Marina Bitu and Yasmin Nobre, brought the essence of female awakening to SAU's Alto Verão 24/25 in 24 looks. Pieces with tangled red threads, gradient prints, braided fabrics, organic metal details and floral shapes are some of the choices made to represent the rebirth, authenticity and strength of the contemporary woman. The shoes, designed by Brizza Arezzo, brought to the moment options that speak to this woman, who seeks comfort, functionality and identity, including options characteristic of the brand, such as the Morocco Line. Thus, the October 18th parade became an invitation to reflect on personal journeys and an encouragement for women to discover their strength and authenticity.

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The AURORA collection by SAU, inspired by the mythology of the goddess Aurora, which heralds the beginning of a new day, seeks to reflect the light and rebirth of contemporary women. Just as the goddess opens the gates to the sun, SAU Swim, in partnership with Marcela Ceribelli, offers a new perspective: that of women who face their daily battles with courage and resilience, finding strength and beauty in the process of rediscovering themselves .

The parade began with the chapter “Exausta”, which brings references to feelings such as anxiety, fear and courage. With 8 looks, the pieces allude to the mapping of an anxious brain, mental confusion and urgency, as well as the interdependence between fear and courage. The second was titled “Difficult Women” and focuses on the emotional work attributed to women and the visible and invisible weights of female existence, addressing gender issues in the job market and wage inequality.

The third was a tribute to the content platform Chapadinhas de Endorfina, also from Obvious, and is called “O Novo Espelho”, with more sporty options. The fourth and penultimate chapter, “How Long Does Love Last?”, explored new perspectives on love, female pleasure, monogamy, jealousy and insecurities, highlighting the erogenous zones of the female body.

Finally, “Trust Your Process” encouraged women to overcome frustrations, embrace the new and leave their comfort zone, seeking happiness in their daily lives. This chapter is represented by light, light fabrics and floral shapes, symbolizing blossoming and personal transformation.

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Born in Ceará, a region rich in cultural heritage, SAU translates through the collection its plurality of influences that shape its essence — from local manual arts to the strength of its women.

About SAU Swim

Founded in 2021 in Ceará, SAU Swim is a brand that stands out for its deep respect for its northeastern roots and its commitment to feminine plurality. Its collections, which include swimwear, resortwear and surfwear, are designed for women who experience the sea, with pieces that combine bold design and local artisanal techniques, such as crochet and embroidery. SAU celebrates lightness and authenticity in its creations, offering comfort and elegance for different bodies and lifestyles. The brand believes in the transformative power of fashion as a tool to inspire and connect women.

Featured photo: model on the catwalk (reproduction/publicity)

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Fashion

Gkay ends fashion week in Paris with recycled look and international brightness

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Gkay ends fashion week in Paris with recycled look and

Gkay ends fashion week in Paris with recycled look and international brightness
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  • Fashion

Gkay ends fashion week in Paris with recycled look and international brightness

Gkay says goodbye to the haute couture in Paris with a recycled beads look, gaining prominence on the catwalks and being compared to a Disney Princess

By Samantha Santos

11 Jul, 2025

GKAY | Reproduction/x/@qgdopop
GKAY | Reproduction/x/@qgdopop

Influencer Gkay ended her participation in Paris Host-Couture Week with style, elegance and purpose, for the Germanier brand parade, which debuted on the catwalk of one of the most prestigious events in the fashion world. The Brazilian chose a look made with recycled beads, which was a combination of sophistication and sustainability. The dress she wore was vibrant and highly worked, caught the attention of fashionistas and international portals.

Gkay shone in the production signed by Kevin Germanier, a designer known for creating sustainable and exuberant pieces. The choice reinforces the influencer’s commitment to conscious fashion without giving up boldness. The mixture between impact aesthetics and environmental responsibility stood out as one of the highlights of the summer season 2026.

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Sustainable fashion and impactful visual

The look was complemented by a sparkling blue necklace, glow makeup and wave -loose hair, creating a striking contrast with the lease’s urban background. In networks, many compared her to a modern princess, a title she embraced with charisma. According to international press, Gkay was one of the highlights of the season, his confident stance and well thought out looks reveal his dedication to the event.

GLOBAL REPRESENTATIVITY AND RECOGNITION

Throughout the week, Gkay shared her backstage routine and various records of her looks, showing versatility between the classic and the conceptual, her presence reinforces the relevance of Brazilian influencers in the world’s main fashion weeks, and opens ways to new international partnerships.


See this photo on Instagram

A publication shared by Gkay (@gesica)

Gkay trazendo a moda sustentável (Foto: reprodução/Instagram/@gessica)

In addition to the remarkable look, the positioning of the influencer revisits a necessary debate about responsibility in the industry. In Paris, Gkay delivered beauty, speech and authenticity and left his mark. Its participation not only enriches national fashion, but also inspires other women to occupy international spaces with style, confidence and transformative attitude. It proves that fashion can go beyond appearance and act as a cultural impact tool.

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the return of an icon that unites luxury, versatility and history

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the return of an icon that unites luxury, versatility and

the return of an icon that unites luxury, versatility and history
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The GG Marmont bag is a classic item from the fashion world that has transcended trends and has become a true icon. Created in 2016, the play quickly won fashionistas around the world with its timeless and elegant design. Even after almost a decade, it remains one of Gucci's most desired luxury items, capable of adapting to fashion transformations without losing its sophisticated essence.

With thin lines, padded and iconic structure Duble G, GG Marmont represents the perfect union between tradition and modernity. Currently, the piece comes back in full force to the catwalks with a new design. The new version features a malleable leather model, rear pocket in medium and large options and the adjustable handle appears in gold or silver shades.

The evolution of a classic

Even released in the last decade, GG Marmont is famous for rescuing references from Gucci from the 70s, the decade when the GG logo was developed and brought even more personality to the brand, becoming its official signature. Over the years, the scholarship has undergone new versions, sizes and materials, following the demands of different audiences and styles.

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From the model of the mini model, Marmont can meet from those looking for a practical piece for everyday life to those who want a more elegant accessory for special occasions, such as dinners and important events. In addition to the more traditional leather, it also appears in versions that accompany the stations, such as more opaque and pastile colors.


Gucci Bag

GG Marmont returns with some visual changes (Photo: Disclosure/Gucci/Getty Images Embed)


This versatility, added to the strong visual appeal of the GG logo, makes it easily recognized anywhere in the world, consolidating its position as one of the greatest hits of Gucci in the luxury market.

Combinations that work with GG Marmont

It is wrong to think that a classic bag needs to be worn only on more traditional looks and very formal occasions. GG Marmont has become one of the darlings in the fashion world precisely because it adapts to different styles. Want something more stripped? Combine it with jeans, t-shirt and sneakers for a casual production. Need a more discreet look? Bet on tailoring clothes for a more elegant look, and of course, don't forget to match the bag. Marmont also works very well in more fashionista proposals, with overlays, oversized pieces and even sports sets.

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Classic luxury item can be used with various combinations (Photo: Reproduction/Pinterest/@Madison-To-Melrose)


Another tendency is to use it in a freer way, crossed in the body, creating an interesting contrast between the luxury of the accessory and the casuality of the look. The most neutral colors remain safe bets, but versions in vibrant or different finishes are excellent for those who like to stand out.

PHOTO HIGHLIGHT: Gucci features new version of the GG Marmont bag (Reproduction/Disclosure/Gucci)

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Grazi Massafera enchants followers with selfie in the mirror

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Grazi Massafera enchants followers with selfie in the mirror

Grazi Massafera enchants followers with selfie in the mirror
– Fashion news update, latest outfit for winter, summer. etc. latest fashion shows and entertainment series.

Grazi Massafera posted yesterday (02) on his Instagram Stories some photos and videos. Although not talking much about what it was, the place looked a lot like a recording dressing room. In addition to her beauty, the actress also drew attention with look and her legs turned. Check it out.

Look and legs of Grazi draw attention

Grazi's first Stories showed the actress sitting, with a thick white robe, and when she tidyed her hair and the makeup already done. In the publication it was possible to see a part of the look that the artist wore under, in a tone of burgundy wine, matching the nail polish. In the next publication, Grazi surprised to show the look, a dug body with pantyhose and transparent blouse, all in the same tone of burgundy wine. Grazi's legs showed, being possible to see the actress's turned muscles, results from her fitness routine. It is not known yet the occasion, but in a third Stories, you can see Grazi in a recording studio of what seems to be a conversation program.



Grazi is confirmed in the remake of “Dona Beja”

After the success of the soap opera “Beauty Fatal”, HBO's streaming platform – confirmed that it will remake the soap opera “Dona Beja”, from the extinct TV Manchete. With forecast of 40 chapters, initially the soap opera would have its debut last year, but was postponed to this year. With the final decision, the debut was scheduled for the first quarter of 2026 and Grazi Massafera was confirmed as the protagonist. The soap opera is based on the royal story of Ana Jacinta de São José, who became known as the greatest courtesan in Brazil in the colonial era. The soap opera has already been recorded, and is in the post-production and editing phase. In addition to Grazi Massafera, the cast has Débora Evelyn, Bianca Bin and David Luiz.

PHOTO HIGHLIGHT: Grazi Massafera (Reproduction/Instagram/@Massafera)

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