On the night of Wednesday (20), Gilberto Gil and Anitta had an unforgettable moment in the Ibirapuera Auditorium, in the city of São Paulo. The two artists performed together during the inauguration party of the famous Swedish network H&M in Brazil, and enchanted the audience with the song “That Hug”, a Gil classic that became a true kind of collective celebration. The duet was received with great enthusiasm, thus transforming a fashion event into a vibrant show of Brazilian music.

The presentation occurred exactly one month after the death of Preta Gil, daughter of the singer. Gil, 83, came into emotional scene, but kept his usual charisma. The public joined the performance, creating an atmosphere of tribute and reverence that gave even more meaning to the meeting.

Night mix fashion and music in São Paulo

In addition to Gil and Anitta, the stage received performances by Agnes Nunes and South African Tyla, which ended the program with its world hit “Water”. Line-up brought a range of styles diversity, thus reinforcing the proposal of a mini festival within a fashion party. Agnes opened with an exciting version of “signs of fire”, reminiscent of Preta Gil. Anitta, after singing with Gil, cheered the guests with choreography of hits such as “wrap” and “throws this ass”.

Gilberto Gil e Anitta cantam juntos "Aquele Abraço" (Vídeo: Reprodução/Instagram/@hugogloss)

The event also featured a large scenographic stage, drones and heavyweight show such as Naomi Campbell, Adriana Lima, Isabeli Fontana, Jade Picon, Juliana Paes, Giovanna Ewbank and Bruno Gagliasso. The mix of parades, music and celebrities also reinforced H&M’s strategy to reach Brazil already with a cultural impact.

Celebration goes beyond fashion and becomes tribute

The emotional impact of the event showed that the night was not limited to a parade or a brand launch action. The musical repertoire and the encounters on the stage transformed the party into a true tribute to Brazilian music, the cultural diversity and the memory of Preta Gil, who was symbolically present in each performance.

More than the arrival of H&M in Brazil, the celebration in the Ibirapuera Auditorium left a message of union between generations, styles and audiences. The strength of music and fashion together reaffirmed the importance of collective moments that surpass commercial boundaries and become cultural experiences capable of marking the memory of the country.