An international giant from the fast-fashion segment inaugurated its first physical units in Brazil with a busy event in São Paulo, this Wednesday (20). The singer Tyla, who performed at Rock in Rio 2024 and is the face of the Swedish brand spring-summer campaign, was present at the exclusive celebration, where she performed a special performance for the guests. Using a sharp microvested neckline, the South African star was not shaken by the cold and attracted all the eyes.

Event brought together famous names

In addition to Tyla’s performance, the event featured presentations by Anitta and Gilberto Gil, bringing together a selection of national and international celebrities to celebrate the arrival of the brand to Brazil.

Among the guests were Tops and former Angels who have already shone on Victoria’s Secret catwalks, such as Naomi Campbell, Alex Consani, Adriana Lima, Isabeli Fontana, Carol Trentini and Valentina Sampaio. Known figures of Brazilian entertainment were also present, including Giovanna Ewbank, Bruno Gagliasso, Juliana Paes, Isabelle Drummond, Jade Picon, Clara Moneke, Pedro Novaes, Pabllo Vittar, Nicolas Prattes, Leandro Lima and Flavia Lucini.

Imagens do show (Fotos: reprodução/Instagram/@hm)

Backstage of the Show

Naomi Campbell was present in the VIP area, where she posed with a crowd of admirers. The exclusive and extremely sophisticated event featured a grand stage, impactful staircases and a drone show. Despite the presence of big names in music, the impact on the celebrity -filled audience was discreet, many were there more to be present than to enjoy the show.

The climate also gained a tone of melancholy, exactly a month after the death of Preta Gil, as his absence was felt from the beginning, especially with the exciting interpretation of “signs of fire” by Agnes Nunes. Gilberto Gil’s presentation, soon after, only intensified the memory. The end of the event was Tyla, the main attraction of the night, who had a longer time on stage. She brought a mixture of funk and collaborations with Tropkillaz, accompanied by about 20 dancers. Before singing his successful hit, “Water”, which the public got excited and sang along, Tyla had to ask for “more energy” from the audience.