Phone Reviews

Smartphone Penetration Hits 75% in Nigeria: Who Wins?

Nigeria’s smartphone penetration hits 75% in 2025. Android dominates at 88%, Tecno leads. We break down the KPMG data and what it means for your next phone.

Published

1 month ago

October 2, 2026

Paul Nwogo

Smartphone Penetration Hits 75% in Nigeria: Who Wins?

Nigeria’s smartphone penetration hit 75 percent in 2025, up from 64 percent in 2023, and Android is winning that race by a landslide. That is the headline from the KPMG Nigeria and Orange Group study, and it settles a debate Nigerian phone buyers have been having for years: is the extra money for an iPhone worth it in this marrket?

The short answer is no for most people. The long answer is in the numbers.

Table of Contents

What the KPMG Study Actually Found

The study surveyed 13,251 respondents across 12 major Nigerian cities, according to TechEconomy. It found that smartphone penetration jumped 11 percentage points in two years. Feature phones dropped from 36 percent market share in 2023 to 28 percent in 2025.

That shift matters because the smartphone is no longer just a calling device. It is now the primary way Nigerians access banking, shopping, entertainment, learning and transport.

Android vs iOS: The Real Head-to-Head

This is the comparison that decides what most Nigerians should buy.

Android devices accounted for 88 percent of smart phones used by respondents in 2025. Apple’s iOS held just 12 percent. Android’s share even increased slightly between 2023 and 2025.

The reason is not complicated. Arise News reported that iPhones remain highly regarded for premium design and performance, but their higher price points limit widespread adoption. Android devices offer a broader range of affordable options suited for Nigeria’s price-sensitive market.

In plain English: an iPhone costs more than most Nigerians earn in a month. A Tecno or Infinix does not.

Tecno, Infinix and Itel Own the Market

The brand breakdown tells you exactly where the money is going. Tecno controls 25 percent of Nigeria’s smartphone market. Infinix holds 24 percent. Itel sits at 10 percent.

That is 59 percent of the market in the hands of three Chinese brands. Apple and Samsung still have strong brand recognition, but their market share is comparatively smaller because of higher device costs.

The study noted that these brands succeeded by offering affordable devices specifically designed for emerging markets, combining competitive pricing with features tailored to local needs.

So when a Nigerian walks into a phone shop in Computer Village or Banex Plaza, the odds are they are walking out with a Tecno or Infinix. That is not brand loyalty. That is price reality.

What Nigerians Actually Use Their Phones For

Here is where the comparison gets interesting. The study found that social media and communication apps dominate Nigerian smartphones. WhatsApp sits at 95 percent usage, Facebook at 87 percent, and Xender at 77 percent.

But banking and fintech apps are close behind at 88 percent adoption. That is huge. It means nearly nine in ten smartphone users are doing financial transactions on their phones.

KPMG noted that mobile banking apps, digital wallets and fin tech platforms have significantly improved financial inclusion by providing alternatives to traditional banking infrastructure.

For anyone choosing between a budget Android and a premium iPhone, this is the practical question: does the phone run your Opay, Palmpay, and bank app smoothly? A Tecno Spark or Infinix Hot does that fine. You do not need an iPhone 16 Pro Max to send money.

The 2G Problem Nobody Wants to Talk About

Owning a smartphone is not the same as having good internet. Technext24 previously reported that Nigeria’s broadband penetration has struggled to break past 48 percent, far below the 75 percent broadband target the government set for 2025.

The KPMG study confirmed this gap. More than one-third of mobile subscribers remained on 2G as of May 2026. The report identified infrastructure limitations, affordability, digital-literacy gaps and cybersecurity concerns as factors that could slow inclusive digital development.

So yes, 75 percent of Nigerians may own a smartphone. But a large chunk of them are still stuck on 2G networks that cannot handle video, cloud apps or real-time transactions properly.

What This Means for Your Next Phone Purchase

If you are buying a phone in Nigeria in 2025, here is the honest verdict based on the data.

For most Nigerians, an Androidphone from Tecno, Infinix or Itel is the correct choice. The market has already voted with its wallet. These brands dominate because they deliver working smartphones at prices that match Nigerian incomes.

For developers and businesses, the message is clear: build Android-first. The study stated that Android’s 88 percent market share makes it the de facto platform for Nigeria’s digital economy.

For iPhone buyers, the case is weaker on value but not zero. If you want premium camera performance, strong ecosystem integration and you can afford it, Apple still delivers. But you are paying a premium for a device that does the same core jobs as a phone costing a fraction of the price.

The Broader Economic Picture

Smartphone penetration at 75 percent is not just a telecom story. KPMG reported that the Information and Communication sector accounted for 11.31 percent of Nigeria’s real GDP in the first quarter of 2026. Nigeria had 157 million internet subscribers as of May 2026, with monthly data consumption exceeding 1.5 million terabytes.

The study also estimated Nigeria’s population at about 237 million in 2025, with nearly two-thirds below age 25. That young population is driving adoption, and it will keep driving it.

The Verdict

Nigeria’s smartphone penetration hitting 75 percent is real progress. Android wins this market decisively, and Tecno, Infi nix and Itel are the brands benefiting most.

If you are spending your money today, buy an Android phone that fits your budget and runs your banking apps smoothly. The data says that is what works in Nigeria. The premium iPhone experience is nice, but it is not what is powering Nigeria’s mobile-first economy.

The next challenge is not geting more phones into hands. It is getting better networks to those phones.

Frequently Asked Questions

What is Nigeria’s smartphone penetration in 2025?

Nigeria’s smartphone penetration reached 75 percent in 2025, up from 64 percent in 2023, according to the KPMG Nigeria and Orange Group study.

Which smartphone brand has the largest market share in Nigeria?

Tecno leads with 25 percent market share, followed by Infinix at 24 percent and Itel at 10 percent, according to the KPMG study.

Do more Nigerians use Android or iPhone?

Android dominates with 88 percnnt of smartphones used by respondents in 2025, while Apple’s iOS holds just 12 percent.

About the Author

AfriLatest covers tech, money, business, education, and automotive news for Nigerian and African readers.

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Phone Reviews

ServiceNow AI Review: What BNP’s Demand Call Misses

ServiceNow AI demand is rising, says BNP Paribas. A practical review of what the platform actually does, what it costs, and where the evidence is thin.

Published

2 weeks ago

October 27, 2026

Xavier Catherine

ServiceNow AI Review: What BNP's Demand Call Misses

ServiceNow is an enterprise workflow platform that runs IT help desks, HR casework and security operations, and now sells ServiceNow AI features built to automate that work and oversee other AI agents. BNP Paribas argues demand for those features will push the company into a second growth phase.

That is a business claim. The more useful question for anyone actually buying the software is narrower: which of these ServiceNow AI features demonstrably work, at what cost, and under what conditions?

The Evidence Behind The ServiceNow AI Demand Call

BNP analyst Stefan Slowinski reiterated an Outperform rating and raised his price target to $160 from $140, arguing organic subscription growth holds near 19% through the end of fiscal 2026 and that AI revenue reaches roughly 9% of annual recurring revenue by year-end, according to GuruFocus. He compared the setup to Atlassian’s recent re-rating.

The underlying evidence came from customer and partner conversations at ServiceNow’s World Forum in London. One partner, Slowinski wrote, was saving “30-40% on its IT help desk by using ServiceNOW, allowing it to cut its spending with a BPO supplier.” Partners were hiring aggressively in their ServiceNow practices. One large partner said ServiceNow had become its fourth-largest US practice, behind Microsoft, SAP and Oracle, per Seeking Alpha.

Read that carefully. The 30-40% figure is a single partner’s self-report, relayed second-hand by an analyst, with no baseline disclosed: no headcount, no ticket volume, no statement of whether the saving is gross IT cost or the narrower line item of outsourced BPO spend. It is plausible. It is also not independent testing.

A second analyst team, UBS, spoke to ServiceNow partners too and reached a more guarded read: interest in AI products including AI Control Tower is increasing, but “the impact on actual spending remains limited so far.” UBS lifted its target to $150 from $110 and kept a neutral rating, Yahoo Finance reported. Same method, same quarter, opposite emphasis. Neither note substitutes for a proof of concept on your own data.

How The Platform Is Actually Used

The functions BNP lists are concrete and testable: auto-assigning work, deflecting cases before they reach a human, and rewriting knowledge articles so AI systems can consume them. Inside an IT help desk those translate into hard numbers: tickets deflected per month, mean time to resolution, percentage of article content reused by an assistant.

That is where buyers should aim scrutiny. Ask for a deflection rate on your own ticket taxonomy, not a vendor benchmark. Ask whether auto-assignment changes routing only or actually resolves the case. ServiceNow reports third-quarter results on Wednesday, 28 October, and the stock had gained roughly 6% this year while sitting about 1% lower on the Monday before publication, so the market is not yet pricing the acceleration BNP predicts.

How To Use It Without Overpaying

The April price changes moved customers into Foundation, Advanced and Prime tiers, with AI now included in each. BNP quotes a partner saying there is “no reason not to try it” as a result.

That is bundling logic, not a discount. The tier is the price. The source material does not disclose what any of the three tiers costs, so the honest position for a buyer is to get the delta between your current contract and the tier containing the ServiceNow AI you actually need, in writing, before agreeing to a pilot. Bundled AI is not free AI; it is AI priced into a subscription you can no longer unbundle.

The Costs And Risks The Analyst Notes Skim

Control Tower, the product for overseeing AI agents and their activity, drew high interest but adoption “remained at an early stage,” by BNP’s own account. UBS repeated the point. Governance tooling for AI agents is being sold ahead of the agents it governs. A buyer paying for capacity that cannot yet be used is absorbing roadmap risk.

Growth is also coming mainly from renewals, expansion inside existing accounts, upgrades to premium tiers and usage-based pricing, not from new customers, according to UBS. That is a fine model. It does mean the platform’s reach is not widening as fast as the headline suggests.

Third, the demand picture is geographically narrow. The World Forum was in London, the quoted partner was describing its US practice, and the US federal government is named as a catalyst. Nothing in these notes addresses African deployments, local-currency pricing, data residency or connectivity constraints. For a Nairobi or Lagos enterprise, a US-dollar annual contract on a depreciating local currency is a materially different purchase than it is for a Chicago insurer. The BNP note should not be read as a buying signal in markets the research never covered.

Pros And Cons Of The Current Pitch

Pros: the ServiceNow AI claims about deflection and auto-assignment are specific and measurable; AI now sits in every tier, which lowers the entry decision; renewal-driven growth shows existing customers are renewing and expanding; and security plus governance could add a second engine, with BNP expecting security to approach 10% of revenue in 2027.

Cons: the marquee savings figure is one unverified partner anecdote; measured impact on spending is, by UBS’s read, still limited; Control Tower adoption is early; tier pricing is absent from the source material; and the research base excludes African market conditions entirely.

Alternatives

For mid-market buyers who need ticket deflection rather than a single platform across IT, HR and security, the relevant comparison is to narrower ITSM and help-desk tools, or to the BPO arrangement that partner reduced rather than eliminated. ServiceNow’s pitch is consolidation. If your operation is one help desk and 40 agents, consolidation is not your problem.

Who Should Use It, And Who Should Walk Away

Large enterprises already running ServiceNow, with existing contracts and a defined help desk, should test the ServiceNow AI features as a renewal lever, with deflection rates written into the pilot agreement and a baseline captured before anything is switched on. Organisations evaluating their first workflow platform should start smaller. African buyers without a local reference customer should treat the ServiceNow AI demand story as a vendor-side narrative until they hold their own numbers.

The 28 October earnings call will produce real figures on subscription growth and AI revenue. Until then, the strongest public evidence is one partner’s 30-40% claim. That is a claim, not a test.

Frequently Asked Questions

What does ServiceNow actually do with AI today?

According to BNP Paribas’ partner conversations, the proven uses are auto-assigning work, deflecting cases before they reach a human, and rewriting knowledge articles so AI systems can consume them. A separate product, AI Control Tower, helps companies oversee AI agents, but both BNP and UBS describe its adoption as early stage.

Is ServiceNow AI included in the subscription price?

Following April price changes, customers moved to Foundation, Advanced and Prime tiers with AI included in each. That is bundling, not a discount: the cost is carried in the tier price, and the source material does not disclose what any tier costs.

How reliable is the 30-40% help desk saving figure?

It is one partner’s self-report, relayed second-hand by BNP analyst Stefan Slowinski, with no disclosed baseline, ticket volume, headcount or definition of which costs were cut. It is plausible but not independently verified, and UBS’s separate partner checks found AI spending impact still limited.

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About Xavier Catherine

Xavier Catherine is the Technology Lead at AfriLatest. With a background in computer science and a focus on innovation, he oversees the platform's technology infrastructure. Xavier also contributes reporting on AI, gadgets, and cybersecurity, ensuring AfriLatest remains secure, reliable, and user-friendly.

View all articles by Xavier Catherine

Phone Reviews

Claude Duet Review: What Anthropic’s Agent Actually Changes

Claude Duet is Anthropic’s proactive agent, live in a US-only research preview. What it changes for users, what it costs, and how it stacks up to Muse and Dots.

Published

3 weeks ago

October 23, 2026

Xavier Catherine

Claude Duet Review: What Anthropic's Agent Actually Changes

Claude Duet is Anthropic’s always-on personal agent: a standalone app for iOS, Android and the web that messages you before you message it, works inside your connected apps, and keeps running after you close it.

That is the product in one line. Everything else in the launch material is a claim, and the gap between the two is where a buyer should look. Anthropic announced Claude Duet in late October 2026 as a research preview with a waitlist, restricted to Claude Pro and Max subscribers in the United States. Reporters covering the launch did not even agree on whether the announcement landed on a Tuesday or a Wednesday, which is a small reminder that basic facts are worth checking against Shattered and Business Insider rather than a single post.

The useful question is not whether Anthropic has an agent. It does, and it is the third major US lab to ship a consumer-facing one. The question is what the agent demonstrably changes for a person using it, and what it quietly takes away.

What Claude Duet Actually Does, Per Anthropic’s Own Wording

Anthropic’s product description is unusually specific about behaviour, and specific claims can be tested. The agent surfaces what it judges needs attention, completes tasks a user asks for, continues working on a cloud-based computer while the user is away from the device, and asks before acting.

The approval gate covers four categories: sending a message on the user’s behalf, making a payment, signing a document, and deleting anything. That is a narrow bright line, and it is the most concrete design decision in the whole launch. Lower-stakes work, meaning research, drafting, monitoring and the morning brief across connected apps, runs without a checkpoint.

Anthropic also stated that the preview “can still misjudge what’s urgent.” That admission matters more than any benchmark slide. A triage agent that pings you about the wrong thing has failed at its core job, and no published figure exists for how often that happens.

Memory, skills and connected apps carry over from the existing Claude account, so there is little setup. That continuity is a switching-cost argument dressed as a convenience feature: the more a user has taught Claude, the more expensive it becomes to leave.

Persistence, not conversation, is the actual change. A user who closes the app and returns to find work done has experienced something a chatbot cannot deliver. A user who receives a tidy morning brief has experienced a notification. The two get marketed together. Only the first is new.

What Has Not Been Published

No standalone price. No figure for how much of a plan’s usage allowance a typical session burns, though Anthropic confirms background agent activity counts against existing limits. No task success rates. No confirmation of what happens to access when the preview ends. And no third-party integration count, unlike OpenAI’s Dots, which launched wired into a reported 4,000-plus applications.

Claude Duet Ships Into A Very Narrow Door

Access is the constraint that shapes everything. Pro and Max subscribers in the US, by waitlist, with no Team or Enterprise tier.

That last exclusion is odd given the demo tasks: finding unpaid invoices and drafting reminders, preparing payroll data for a manager’s review, getting contracts ready to send out. Those are small business operations, not personal inbox hobbies. A Lagos consultancy chasing receivables is exactly the user the described features serve, and exactly the user the rollout excludes. No US subscription, no waitlist entry, no agent.

For Nigerian and other non-US users, the practical position today is unchanged. Claude remains a chat and coding assistant billed in dollars on Pro and Max tiers, with no agent layer attached. Anything promising local access to the preview should be treated as unverified until Anthropic says otherwise.

The “no new bill” framing also deserves scrutiny. Access is bundled into existing subscriptions, so there is no new line item, but background agent work draws on the same quota a subscriber would otherwise spend on conversation. Anthropic has not said how much. Heavy users may find the real cost is not money but a plan that runs dry faster.

How Claude Duet Compares With Muse And Dots

Meta shipped Muse on 8 September 2026, pushed it toward smart glasses at Meta Connect, and released Muse Wonder and Muse Wonder Full in October. Apptopia estimated more than 14 million Muse installations by launch week. OpenAI unveiled Dots at DevDay with a persistent cloud computer and a large integration catalogue.

Anthropic arrives last, with the smallest footprint and the most conservative guardrails. It also arrives with one genuine differentiator: Opus 5.5, the model it built the agent around, which Tech Insider reported hit 65.15% on Terminal-Bench 4.0. Spending a flagship reasoning model on background triage is expensive, and it signals Anthropic treats “what needs you” as a reasoning problem rather than a scheduling filter.

Skepticism is warranted elsewhere. That Duet’s product lead, Karan Ahuja, used Duet to build Duet is an anecdote from the person with the strongest incentive to praise it. Meta’s Alexandr Wang answered with a meme about the resemblance to Muse, which is evidence of a rivalry, not of a product. And Anthropic’s reported path toward an IPO at a valuation of up to $2 trillion says nothing about whether the agent works.

Who Should Use Claude Duet, And Who Shouldn’t

US-based Pro and Max subscribers with judgement-heavy administrative work, meaning invoices, scheduling, drafting and inbox monitoring, should join the waitlist. The downside is limited: no new bill, an approval gate on the four riskiest actions, and a preview label that sets expectations honestly.

Everyone else should plan around tools they can actually install. Teams and businesses on Claude should assume no access until the preview is extended. Users outside the US should not rebuild workflows around a waitlist they cannot join, and Nigerian SMEs weighing agents should compare Dots’ and Muse’s broader integration coverage against Claude Duet’s narrower, more cautious design before paying for any tier.

The verdict is narrow because the product is. Claude Duet changes one thing that can be verified, namely that work continues while the app is closed, and asks to be trusted on a dozen others. Judge it on the first, and ignore the valuation headlines until someone publishes a number that a user can check.

Frequently Asked Questions

Is Claude Duet available in Nigeria?

No. Anthropic has restricted the research preview to Claude Pro and Max subscribers in the United States, accessed through a waitlist. Team and Enterprise plans are also excluded for now, and Anthropic has said it plans to broaden availability later without giving a date.

How much does Claude Duet cost?

Anthropic has not published a standalone price. Access is bundled into existing Claude Pro and Max subscriptions, but background agent activity counts against the usage limits tied to that plan. Anthropic has not disclosed how much of an allowance a typical session consumes.

What is the difference between Claude Duet and Meta Muse or OpenAI Dots?

All three are persistent agents that work outside a chat window. Muse leans on Meta’s distribution and passed an estimated 14 million installations by launch week. Dots launched with a persistent cloud computer and a reported 4,000-plus connected apps. Claude Duet arrives last and smallest, but with a narrower approval gate on messaging, payments, signatures and deletions, and a flagship Opus 5.5 model behind its triage decisions.

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About Xavier Catherine

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Phone Reviews

iPhone Duo Pre-Order: 5 Steps to Secure Yours

iPhone Duo pre-order starts today at $1,999. Follow these 5 steps to secure launch-day delivery on October 23. Trade-in deals up to $1,200.

Published

4 weeks ago

October 17, 2026

James Williams

iPhone Duo Pre-Order: 5 Steps to Secure Yours

The iPhone Duo pre-order window is open right now, and if you want one on launch day, you need to move. Apple’s first foldable iPhone starts at $1,999 for 256GB, and the first units ship October 23. Pre-orders are live on Apple’s website and the Apple Store app in more than 70 countries, including the US, UK, India, China, Japan, Germany, and Brazil. Carriers like Verizon, AT&T, and T-Mobile are also taking orders.

This guide walks you through the exact steps to lock in your iPhone Duo pre-order, avoid the queue headache, and squeeze the most value out of trade-ins and carrier deals. You will need an Apple ID, a payment method, and about 15 minutes.

Step 1: Use Get Ready Before You Order

Apple’s Get Ready feature lets you configure your iPhone Duo, pick a color, choose storage, and arrange trade-in details before checkout opens. According to Apple’s newsroom, customers who saved their choices to the shopping bag before 9 p.m. PT on October 15 could check out with a single click once pre-orders went live.

If you missed that deadline, you can still use Get Ready now. The Apple Store app and website let you pre-save shipping, color, storage, and trade-in info. That saves you from fumbling through forms while stock disappears.

Step 2: Decide on Storage and Color

The iPhone Duo comes in two colors: star white and night sky. Storage tiers are 256GB ($1,999), 512GB ($2,199), 1TB ($2,599), and 2TB ($3,199). The 256GB model is the volume seller, so it will likely sell out first. If you shoot a lot of video or plan to use the Duo as a tablet replacement, 512GB is the safer pick.

Step 3: Check Trade-In and Carrier Deals

Apple Trade In gives you an instant credit between $175 and $885 when you trade in an eligible iPhone 13 or newer. That credit lowers your monthly payments through Apple Upgrade, Apple Card Monthly Installments, or a carrier deal.

Carrier offers are aggressive. Verizon bundles the device with an unlimited plan for $72 per month. AT&T offers up to $1,200 off with a trade-in and a new plan. T-Mobile offers up to $1,000 off with a trade-in and a new plan. Read the fine print on all of them, because the maximum discount usually requires a premium unlimited plan.

Step 4: Consider Apple Upgrade Leasing

Apple Upgrade, provided by Klarna, offers 12- and 24-month lease options. A 24-month lease for the iPhone Duo starts at $57.99 per month, excluding taxes and trade-in credit. At the end of the term, you can upgrade to the latest model, buy the device outright, or return it and exit the program. This is the cheapest monthly entry point if you do not want to pay full price upfront.

Step 5: Order Fast and Refresh the Store

Apple is bringing the Apple Store back online in waves. If you do not see the iPhone Duo pre-order option immediately, refresh both the website and the app. MacRumors notes that customers who used Get Ready should be able to check out with a couple of taps. 9to5Mac confirms that the first orders arrive October 23.

If you are stuck in a queue, try switching between the website and the app. Apple’s global content delivery system spins up in data centers at different times, so some buyers see the store before others.

What You Get for the Money

The iPhone Duo has a 5.4-inch outer display that unfolds into a 7.6-inch inner display. It runs on the A20 Pro chip and has a dual-camera system with a 48MP Main and 48MP Ultra Wide. There is a Center Stage front camera and a FaceTime camera under the inner display. It is IP68 water and dust resistant, and at 5.2mm unfolded, it is Apple’s thinnest iPhone ever.

The hinge has more than 100 components and supports multiple angles. The frame is aluminum and titanium with ceramic fiber antenna inserts. It uses Touch ID instead of Face ID, and there is no telephoto lens. iOS 27 adds Split View multitasking, StandBy mode on either display, and Siri AI with onscreen awareness.

Should You Buy AppleCare+

Yes, and this is not optional for most people. Some iPhone Duo repair fees reach $1,499 without a protection plan. AppleCare+ covers drops, spills, and in some regions theft and loss. AppleCare One Individual extends coverage to two more devices at the same monthly price. In the US, AppleCare One Family covers every eligible Apple product in your Family Sharing group.

What to Do If It Sells Out

Rumors suggest iPhone Duo supplies are limited due to production issues. If launch-day delivery slips, you have options. Check carrier inventory, which sometimes moves slower than Apple’s own store. You can also visit an Apple Store in person. Apple retail stores will customize the boot-up of your device with your name, so it says “Hello, Mark” when it turns on. That perk is US only, Duo only, and works in English and Spanish.

If you order online and delivery dates stretch into November, keep your order. Apple often improves shipping estimates as production catches up. Canceling and reordering usually puts you further back in line.

One More Thing to Check

New and qualified returning subscribers who buy an iPhone Duo can get three months of Apple One for free. That bundles Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more. It is a small perk, but it adds up if you were already paying for those services separately.

The iPhone Duo pre-order is live now. The 256GB model at $1,999 is the one most people will want, and it is also the one most likely to disappear first. If you have been waiting for Apple’s first foldable, this is the moment to act. Set a reminder, open the Apple Store app, and finish your iPhone Duo pre-order before the delivery window slides.

Frequently Asked Questions (iPhone Duo pre-order)

When does the iPhone Duo go on sale?

Pre-orders are live now. Shipments and sales begin October 23 in over 70 countries, with 28 more countries starting October 30.

How much does the iPhone Duo cost?

The iPhone Duo starts at $1,999 for 256GB. Storage tiers go up to 2TB at $3,199. Carrier deals can bring the monthly price down to $55 per month with trade-in.