Cosmetics inspired by sweets are the new trend in the beauty market

Gourmand cosmetics have become increasingly popular, not only because of their innovative aesthetics, but also because of the way they incorporate fragrances and packaging that are reminiscent of favorite treats. The concept, which combines the pleasure of taste with skin care, is an ode to nostalgia and fun. The idea is simple: to transform the daily beauty ritual into a sensorial experience that recalls the delights of childhood.

Appearance and Aroma

The market is full of examples of this trend. From creams and lotions that smell like peanut brittle to lipsticks that imitate raspberry candies, the options are varied and attractive. The packaging, often inspired by traditional sweets, is one of the biggest attractions. The presence of bottles that imitate candy packets or jars that resemble candy jars is a deliberate attempt to capture the essence of the items that marked the childhood of many.

_{Bubblegum-inspired perfume kit (photo: reproduction/Photo: reproduction/Instagram/@theleaningtowerofcandles)}

These products offer a multisensory experience. The combination of fragrances and textures that are reminiscent of sweet treats creates an emotional bond with the consumer. It is a way to bring a little of the joy and simplicity of sweets into the personal care routine.

Nostalgia and innovation

Emotional appeal is a key driver of this trend. In a market saturated with beauty products, candy-inspired cosmetics stand out for their ability to evoke fond memories and provide a touch of fun. For many consumers, the feeling of using a product that reminds them of a sweet treat from their childhood is a way to escape the demands of everyday life and reconnect with simpler, more pleasurable moments.

Beyond nostalgia, innovation also plays a crucial role. Brands are investing in technologies that ensure that products not only look and smell good, but also work. For example, lotions with a brigadeiro scent may contain advanced moisturizing ingredients, while lipsticks with a mint candy scent and honey-scented perfumes, for example, are formulated with high-quality, long-lasting colors.

_{Perfume with honey scent (Photo: reproduction/Instagram/@gourmandbeauty)}

As the trend continues to grow, we’re likely to see even more innovation in the beauty market. With the growing demand for products that combine aesthetics and functionality, brands are exploring new ways to integrate sensorial elements into their cosmetics. The fusion of nostalgia and innovation seems far from over, and the concept of gourmand beauty could usher in a new era of products that celebrate both the pleasure of the senses and skincare.

Featured photo: Perfume inspired by pumpkin puree (Reproduction/Instagram/@gourmandbeauty)