Juliette invests in a floral look for a show in Paulo Afonso

Digital influencer Juliette was in charge of the personal project, entitled São JUão, which took place in the city of Paulo Afonso, Bahia, this weekend and chose an outfit full of particularities and creativity, whose protagonist was the red flowers, fully composing the ceremony look.

Choosing flowers

The idea of ​​the floral component refers to northeastern flower girls, as explained by the celebrity, in an exclusive conversation with Vogue, the singer said that the outfit was inspired by northeastern flower girls. “In the last shows of this tour, we looked for references linked to the elements of the June festivals and affective memories, such as square dancing, fireworks exploding in the sky during the night of São João and plaid, widely used in fashion at this time of year,” “This time, we will highlight the flowers through one of the main characters of the square dance, the Florist, who will appear with a basket of roses throwing flowers to the audience. It is a beautiful, handmade work.”

Objective of the São JUão Project

Juliette has the show season underway and São JUão involves bringing the Northeast into the spotlight by showcasing regional culture, customs and traditions.

_{Juliette posing for a photo during the June event (Photo: reproduction/Instagram/@juliette)}

Careful preparation

The creation of the artist's costume was the responsibility of the designer, Mayari Jubini, who commented on the work carried out with total care and full of details: “The red look features more than 200 flowers assembled manually, petal by petal, in meticulous work. Each flower, made in zibeline, is distributed on the internally structured corset, skirt and coat. All of these ready-made flowers were assembled by hand” , explains.

_{Juliette Freire during preparations for the São João festivities (Video Reproduction/Instagram/@juliette)}

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Touch of perfection

The celebrity's June outfit was also overseen in the assembly of the details by her stylist and personal friend, Leandro Porto, whose intention was to pay homage to the birth and essence of the typical São João festivities with inspirations from flowers that reflect the abundance and femininity of the Agreste, of the fertile and virile sertanejo.

Another purpose of the floral presence at festivals in the backlands is to decorate the facilities and clothing that feature in the traditional and historic festivals with square dances, treats and music from each region.

Promotion of the tour throughout Brazil

Juliete Freire Feitosa, 34, achieved notoriety when she became the champion of BBB 21. The Paraíba native has a degree in Law, but her talent and flair for business focused on the artistic world have made her one of the main digital influencers and media personality in Brazil.

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With the success coming from the networks, she took on the challenge in music and in 2022 she inaugurated her singing phase with a predominant forró style in her melodies and lyrics.

Still in 2022, she releases her first album, entitled “Caminho”, then in 2023 she announces her second album “Sai na frente”, and finally, this year, she is responsible for the third album of her career, called “Ciclone”.

Featured Photo: Juliette presents the São JUão project in Paulo Afonso, BA (Reproduction/Instagram/@juliette)

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